Photographic Equipment Sales via Key Retail Formats in Australia to 2013

Introduction

Datamonitor's 'Photographic Equipment Sales via Key Retail Formats in Australia to 2013' databook provides market value data for three key market segments and eight key retail distribution channels. It focuses on data and analysis of market revenues and segmentation. It also provides historic and forecast data, as well as a comparison against the top five countries in the market.

Scope

• Photographic Equipment retail sales revenues and analysis from 2003 to 2008 and forecast values up to 2013
• Market value of three categories: camcorders,cameras and, photographic equipment and optical Instruments
• Current and forecast analysis of sales via major retail channels in the photographic equipment industry as well as its sub-categories

Highlights

Photographic Equipment retail sales in Australia increased at a compound annual growth rate of 5.2% between 2003 and 2008.

Cameras sales led the photographic equipment market with a share of 64.6% in 2008. Specialist electricals and electronics retailers were the leading retail format for cameras in 2008.

Reasons to Purchase

• Design effective marketing and sales strategies by identifying the key growth categories and retail formats in terms of sales
• Develop business strategies by understanding the quantitative trends within the photographic equipment market in Australia
• Understand the future direction of the market with reliable historical data and full five year forecasting