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Personal Hygiene in Vietnam to 2013

Datamonitor
October 9, 2009
138 Pages - SKU: DFMN2470474

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Vietnam

Introduction

This databook provides key data and information on the personal hygiene market in Vietnam. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

Contains information on three categories: deodorants, soap and bath & shower products
Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
Category level company and brand share as well as distribution share information for 2007 and 2008
Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Vietnam increased at a compound annual growth rate of 2.2% between 2003 and 2008.

The Soap category led the personal hygiene market in Vietnam, accounting for a share of 81.4%.

Leading players in Vietnamese personal hygiene market include Unilever, Procter & Gamble Company, The and Reckitt Benckiser PLC.

Reasons to Purchase

Develop business strategies by understanding the quantitative trends within the personal hygiene market in Vietnam
Design effective marketing and sales strategies by identifying key market categories and segments
Identify key players within the market to plan lucrative M&A, partnerships and agreements

Chapter 1 Executive Summary: Summary market level: personal hygiene; Summary category level: bath & shower products; Summary category level: deodorants; Summary category level: soap
Chapter 2 Introduction: What is this report about?; How to use this report; Market definition
Chapter 3 Market Overview: Value analysis (Dong), 2003-08; Value analysis (Dong), 2008-13; Value analysis (US dollars), 2003-08; Value analysis (US dollars), 2008-13; Volume analysis, 2003-08; Volume analysis, 2008-13; Company and brand share analysis; Distribution analysis; Expenditure and consumption per capita
Chapter 4 Leading Company Profiles: Unilever; Procter & Gamble Company, The
Chapter 5 Category Analysis: Bath & shower products: Value analysis (Dong), 2003-08; Value analysis (Dong), 2008-13; Value analysis (US dollars), 2003-08; Value analysis (US dollars), 2008-13; Volume analysis, 2003-08; Volume analysis, 2008-13; Company and brand share analysis; Distribution analysis; Expenditure and consumption per capita
Chapter 6 Category Analysis: Deodorants: Value analysis (Dong), 2003-08; Value analysis (Dong), 2008-13; Value analysis (US dollars), 2003-08; Value analysis (US dollars), 2008-13; Volume analysis, 2003-08; Volume analysis, 2008-13; Company and brand share analysis; Distribution analysis; Expenditure and consumption per capita
Chapter 7 Category Analysis: Soap: Value analysis (Dong), 2003-08; Value analysis (Dong), 2008-13; Value analysis (US dollars), 2003-08; Value analysis (US dollars), 2008-13; Volume analysis, 2003-08; Volume analysis, 2008-13; Company and brand share analysis; Distribution analysis; Expenditure and consumption per capita
Chapter 8 Country Comparison: Value; Volume; Market share
Chapter 9 PESTLE Analysis: Summary; Political analysis; Economic analysis; Social analysis; Technological analysis; Legal analysis; Environmental analysis
Chapter 10 New Product Development: Product launches over time; Recent product launches
Chapter 11 Macroeconomic Profile: Macroeconomic indicators
Chapter 12 Research Methodology: Methodology overview; Secondary research; Market modeling; Creating an initial data model; Revising the initial data model; Creating a final estimate; Creating demographic value splits; Primary research; Data finalization; Ongoing research
Chapter 13 APPENDIX: Future readings; How to contact experts in your industry; Disclaimer
LIST OF FIGURES: Figure 1: Vietnam personal hygiene value and value forecast, 2003-13 (VNDm, nominal prices); Figure 2: Vietnam personal hygiene category growth comparison, by value, 2003-13; Figure 3: Vietnam personal hygiene volume and volume forecast, 2003-13 (units, million); Figure 4: Vietnam personal hygiene category growth comparison, by volume, 2003-13; Figure 5: Vietnam personal hygiene company share, by value, 2007-08 (%); Figure 6: Vietnam personal hygiene distribution channels, by value, 2007-08 (%); Figure 7: Vietnam bath & shower products value and value forecast, 2003-13 (VNDm, nominal prices); Figure 8: Vietnam bath & shower products category growth comparison, by value, 2003-13; Figure 9: Vietnam bath & shower products volume and volume forecast, 2003-13 (units, million); Figure 10: Vietnam bath & shower products category growth comparison, by volume, 2003-13; Figure 11: Vietnam bath & shower products company share, by value, 2007-08 (%); Figure 12: Vietnam bath & shower products distribution channels, by value, 2007-08 (%); Figure 13: Vietnam deodorants value and value forecast, 2003-13 (VNDm, nominal prices); Figure 14: Vietnam deodorants category growth comparison, by value, 2003-13; Figure 15: Vietnam deodorants volume and volume forecast, 2003-13 (units, million); Figure 16: Vietnam deodorants category growth comparison, by volume, 2003-13; Figure 17: Vietnam deodorants company share, by value, 2007-08 (%); Figure 18: Vietnam deodorants distribution channels, by value, 2007-08 (%); Figure 19: Vietnam soap value and value forecast, 2003-13 (VNDm, nominal prices); Figure 20: Vietnam soap category growth comparison, by value, 2003-13; Figure 21: Vietnam soap volume and volume forecast, 2003-13 (units, million); Figure 22: Vietnam soap category growth comparison, by volume, 2003-13; Figure 23: Vietnam soap company share, by value, 2007-08 (%); Figure 24: Vietnam soap distribution channels, by value, 2007-08 (%); Figure 25: Global personal hygiene market split (value terms, 2008), top five countries; Figure 26: Global personal hygiene market value, 2003-08, top five countries; Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries; Figure 28: Global personal hygiene market volume, 2003-08, top five countries; Figure 29: Annual data review process
LIST OF TABLES: Table 1: Personal hygiene category definitions; Table 2: Personal hygiene distribution channels; Table 3: Vietnam personal hygiene value, 2003-08 (VNDm, nominal prices); Table 4: Vietnam personal hygiene value forecast, 2008-13 (VNDm, nominal prices); Table 5: Vietnam personal hygiene value, 2003-08 ($m, nominal prices); Table 6: Vietnam personal hygiene value forecast, 2008-13 ($m, nominal prices); Table 7: Vietnam personal hygiene volume, 2003-08 (units, million); Table 8: Vietnam personal hygiene volume forecast, 2008-13 (units, million); Table 9: Vietnam personal hygiene brand share, by value, 2007-08 (%); Table 10: Vietnam personal hygiene value, by brand 2007-08 (VNDm, nominal prices); Table 11: Vietnam personal hygiene company share by value, 2007-08 (%); Table 12: Vietnam personal hygiene value, by company, 2007-08 (VNDm, nominal prices); Table 13: Vietnam personal hygiene distribution channels, by value, 2007-08 (%); Table 14: Vietnam personal hygiene value, by distribution channel, 2007-08 (VNDm, nominal prices); Table 15: Vietnam personal hygiene expenditure per capita, 2003-08 (VND, nominal prices); Table 16: Vietnam personal hygiene forecast expenditure per capita, 2008-13 (VND, nominal prices); Table 17: Vietnam personal hygiene expenditure per capita, 2003-08 ($, nominal prices); Table 18: Vietnam personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices); Table 19: Vietnam personal hygiene consumption per capita, 2003-08 (units); Table 20: Vietnam personal hygiene forecast consumption per capita, 2008-13 (units); Table 21: Unilever key facts; Table 22: Procter & Gamble Company, The key facts; Table 23: Vietnam bath & shower products value, 2003-08 (VNDm, nominal prices); Table 24: Vietnam bath & shower products value forecast, 2008-13 (VNDm, nominal prices); Table 25: Vietnam bath & shower products value, 2003-08 ($m, nominal prices); Table 26: Vietnam bath & shower products value forecast, 2008-13 ($m, nominal prices); Table 27: Vietnam bath & shower products volume, 2003-08 (units, million); Table 28: Vietnam bath & shower products volume forecast, 2008-13 (units, million); Table 29: Vietnam bath & shower products brand share, by value, 2007-08 (%); Table 30: Vietnam bath & shower products value, by brand 2007-08 (VNDm, nominal prices); Table 31: Vietnam bath & shower products company share by value, 2007-08 (%); Table 32: Vietnam bath & shower products value, by company, 2007-08 (VNDm, nominal prices); Table 33: Vietnam bath & shower products distribution channels, by value, 2007-08 (%); Table 34: Vietnam bath & shower products value, by distribution channel, 2007-08 (VNDm, nominal prices); Table 35: Vietnam bath & shower products expenditure per capita, 2003-08 (VND, nominal prices); Table 36: Vietnam bath & shower products forecast expenditure per capita, 2008-13 (VND, nominal prices); Table 37: Vietnam bath & shower products expenditure per capita, 2003-08 ($, nominal prices); Table 38: Vietnam bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices); Table 39: Vietnam bath & shower products consumption per capita, 2003-08 (units); Table 40: Vietnam bath & shower products forecast consumption per capita, 2008-13 (units); Table 41: Vietnam deodorants value, 2003-08 (VNDm, nominal prices); Table 42: Vietnam deodorants value forecast, 2008-13 (VNDm, nominal prices); Table 43: Vietnam deodorants value, 2003-08 ($m, nominal prices); Table 44: Vietnam deodorants value forecast, 2008-13 ($m, nominal prices); Table 45: Vietnam deodorants volume, 2003-08 (units, million); Table 46: Vietnam deodorants volume forecast, 2008-13 (units, million); Table 47: Vietnam deodorants brand share, by value, 2007-08 (%); Table 48: Vietnam deodorants value, by brand 2007-08 (VNDm, nominal prices); Table 49: Vietnam deodorants company share by value, 2007-08 (%); Table 50: Vietnam deodorants value, by company, 2007-08 (VNDm, nominal prices); Table 51: Vietnam deodorants distribution channels, by value, 2007-08 (%); Table 52: Vietnam deodorants value, by distribution channel, 2007-08 (VNDm, nominal prices); Table 53: Vietnam deodorants expenditure per capita, 2003-08 (VND, nominal prices); Table 54: Vietnam deodorants forecast expenditure per capita, 2008-13 (VND, nominal prices); Table 55: Vietnam deodorants expenditure per capita, 2003-08 ($, nominal prices); Table 56: Vietnam deodorants forecast expenditure per capita, 2008-13 ($, nominal prices); Table 57: Vietnam deodorants consumption per capita, 2003-08 (units); Table 58: Vietnam deodorants forecast consumption per capita, 2008-13 (units); Table 59: Vietnam soap value, 2003-08 (VNDm, nominal prices); Table 60: Vietnam soap value forecast, 2008-13 (VNDm, nominal prices); Table 61: Vietnam soap value, 2003-08 ($m, nominal prices); Table 62: Vietnam soap value forecast, 2008-13 ($m, nominal prices); Table 63: Vietnam soap volume, 2003-08 (units, million); Table 64: Vietnam soap volume forecast, 2008-13 (units, million); Table 65: Vietnam soap brand share, by value, 2007-08 (%); Table 66: Vietnam soap value, by brand 2007-08 (VNDm, nominal prices); Table 67: Vietnam soap company share by value, 2007-08 (%); Table 68: Vietnam soap value, by company, 2007-08 (VNDm, nominal prices); Table 69: Vietnam soap distribution channels, by value, 2007-08 (%); Table 70: Vietnam soap value, by distribution channel, 2007-08 (VNDm, nominal prices); Table 71: Vietnam soap expenditure per capita, 2003-08 (VND, nominal prices); Table 72: Vietnam soap forecast expenditure per capita, 2008-13 (VND, nominal prices); Table 73: Vietnam soap expenditure per capita, 2003-08 ($, nominal prices); Table 74: Vietnam soap forecast expenditure per capita, 2008-13 ($, nominal prices); Table 75: Vietnam soap consumption per capita, 2003-08 (units); Table 76: Vietnam soap forecast consumption per capita, 2008-13 (units); Table 77: Global personal hygiene market value, 2008; Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries; Table 79: Global personal hygiene market volume, 2008; Table 80: Global personal hygiene market split (volume terms, 2008), top five countries; Table 81: Leading players, top five countries; Table 82: Analysis of Vietnam’s political landscape; Table 83: Analysis of Vietnam’s economy; Table 84: Analysis of Vietnam’s social system; Table 85: Analysis of Vietnam’s technology landscape; Table 86: Analysis of Vietnam’s legal landscape; Table 87: Analysis of Vietnam’s environmental landscape; Table 88: Vietnam personal hygiene new product launches reports, by company (top five companies), 2008; Table 89: Vietnam personal hygiene new product launches SKUs, by company (top five companies), 2008; Table 90: Vietnam personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008; Table 91: Vietnam personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008; Table 92: Vietnam personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008; Table 93: Vietnam personal hygiene new product launches (reports) 2008; Table 94: Vietnam population, by age group, 2003-08 (millions); Table 95: Vietnam population forecast, by age group, 2008-13 (millions); Table 96: Vietnam population, by gender, 2003-08 (millions); Table 97: Vietnam population forecast, by gender, 2008-13 (millions); Table 98: Vietnam nominal GDP, 2003-08 (VNDbn, nominal prices); Table 99: Vietnam nominal GDP forecast, 2008-13 (VNDbn, nominal prices); Table 100: Vietnam real GDP, 2003-08 (VNDbn, 2000 prices); Table 101: Vietnam real GDP forecast, 2008-13 (VNDbn, 2000 prices); Table 102: Vietnam real GDP, 2003-08 ($bn, 2000 prices); Table 103: Vietnam real GDP forecast, 2008-13 ($bn, 2000 prices); Table 104: Vietnam consumer price index, 2003-08 (2000=100); Table 105: Vietnam consumer price index, 2008-13 (2000=100)

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