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Personal Hygiene in Turkey to 2013

Datamonitor
October 9, 2009
134 Pages - SKU: DFMN2470459

Abstract Table of Contents Search inside this report Related Reports

Introduction

This databook provides key data and information on the personal hygiene market in Turkey. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

Contains information on three categories: deodorants, soap and bath & shower products
Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
Category level company and brand share as well as distribution share information for 2007 and 2008
Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Turkey increased at a compound annual growth rate of 6.5% between 2003 and 2008.

The Soap category led the personal hygiene market in Turkey, accounting for a share of 56.5%.

Leading players in Turkish personal hygiene market include Unilever, Beiersdorf AG and Procter & Gamble Company, The.

Reasons to Purchase

Develop business strategies by understanding the quantitative trends within the personal hygiene market in Turkey
Design effective marketing and sales strategies by identifying key market categories and segments
Identify key players within the market to plan lucrative M&A, partnerships and agreements

Chapter 1 Executive Summary: Summary market level: personal hygiene; Summary category level: bath & shower products; Summary category level: deodorants; Summary category level: soap
Chapter 2 Introduction: What is this report about?; How to use this report; Market definition
Chapter 3 Market Overview: Value analysis (Turkish Lira), 2003-08; Value analysis (Turkish Lira), 2008-13; Value analysis (US dollars), 2003-08; Value analysis (US dollars), 2008-13; Volume analysis, 2003-08; Volume analysis, 2008-13; Company and brand share analysis; Distribution analysis; Expenditure and consumption per capita
Chapter 4 Leading Company Profiles: Unilever; Beiersdorf AG
Chapter 5 Category Analysis: Bath & shower products: Value analysis (Turkish Lira), 2003-08; Value analysis (Turkish Lira), 2008-13; Value analysis (US dollars), 2003-08; Value analysis (US dollars), 2008-13; Volume analysis, 2003-08; Volume analysis, 2008-13; Company and brand share analysis; Distribution analysis; Expenditure and consumption per capita
Chapter 6 Category Analysis: Deodorants: Value analysis (Turkish Lira), 2003-08; Value analysis (Turkish Lira), 2008-13; Value analysis (US dollars), 2003-08; Value analysis (US dollars), 2008-13; Volume analysis, 2003-08; Volume analysis, 2008-13; Company and brand share analysis; Distribution analysis; Expenditure and consumption per capita
Chapter 7 Category Analysis: Soap: Value analysis (Turkish Lira), 2003-08; Value analysis (Turkish Lira), 2008-13; Value analysis (US dollars), 2003-08; Value analysis (US dollars), 2008-13; Volume analysis, 2003-08; Volume analysis, 2008-13; Company and brand share analysis; Distribution analysis; Expenditure and consumption per capita
Chapter 8 Country Comparison: Value; Volume; Market share
Chapter 9 PESTLE Analysis: Summary; Political analysis; Economic analysis; Social analysis; Technological analysis; Legal analysis; Environmental analysis
Chapter 10 New Product Development: Product launches over time; Recent product launches
Chapter 11 Macroeconomic Profile: Macroeconomic indicators
Chapter 12 Research Methodology: Methodology overview; Secondary research; Market modeling; Creating an initial data model; Revising the initial data model; Creating a final estimate; Creating demographic value splits; Primary research; Data finalization; Ongoing research
Chapter 13 APPENDIX: Future readings; How to contact experts in your industry; Disclaimer
LIST OF FIGURES: Figure 1: Turkey personal hygiene value and value forecast, 2003-13 (TRYm, nominal prices); Figure 2: Turkey personal hygiene category growth comparison, by value, 2003-13; Figure 3: Turkey personal hygiene volume and volume forecast, 2003-13 (units, million); Figure 4: Turkey personal hygiene category growth comparison, by volume, 2003-13; Figure 5: Turkey personal hygiene company share, by value, 2007-08 (%); Figure 6: Turkey personal hygiene distribution channels, by value, 2007-08 (%); Figure 7: Turkey bath & shower products value and value forecast, 2003-13 (TRYm, nominal prices); Figure 8: Turkey bath & shower products category growth comparison, by value, 2003-13; Figure 9: Turkey bath & shower products volume and volume forecast, 2003-13 (units, million); Figure 10: Turkey bath & shower products category growth comparison, by volume, 2003-13; Figure 11: Turkey bath & shower products company share, by value, 2007-08 (%); Figure 12: Turkey bath & shower products distribution channels, by value, 2007-08 (%); Figure 13: Turkey deodorants value and value forecast, 2003-13 (TRYm, nominal prices); Figure 14: Turkey deodorants category growth comparison, by value, 2003-13; Figure 15: Turkey deodorants volume and volume forecast, 2003-13 (units, million); Figure 16: Turkey deodorants category growth comparison, by volume, 2003-13; Figure 17: Turkey deodorants company share, by value, 2007-08 (%); Figure 18: Turkey deodorants distribution channels, by value, 2007-08 (%); Figure 19: Turkey soap value and value forecast, 2003-13 (TRYm, nominal prices); Figure 20: Turkey soap category growth comparison, by value, 2003-13; Figure 21: Turkey soap volume and volume forecast, 2003-13 (units, million); Figure 22: Turkey soap category growth comparison, by volume, 2003-13; Figure 23: Turkey soap company share, by value, 2007-08 (%); Figure 24: Turkey soap distribution channels, by value, 2007-08 (%); Figure 25: Global personal hygiene market split (value terms, 2008), top five countries; Figure 26: Global personal hygiene market value, 2003-08, top five countries; Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries; Figure 28: Global personal hygiene market volume, 2003-08, top five countries; Figure 29: Annual data review process
LIST OF TABLES: Table 1: Personal hygiene category definitions; Table 2: Personal hygiene distribution channels; Table 3: Turkey personal hygiene value, 2003-08 (TRYm, nominal prices); Table 4: Turkey personal hygiene value forecast, 2008-13 (TRYm, nominal prices); Table 5: Turkey personal hygiene value, 2003-08 ($m, nominal prices); Table 6: Turkey personal hygiene value forecast, 2008-13 ($m, nominal prices); Table 7: Turkey personal hygiene volume, 2003-08 (units, million); Table 8: Turkey personal hygiene volume forecast, 2008-13 (units, million); Table 9: Turkey personal hygiene brand share, by value, 2007-08 (%); Table 10: Turkey personal hygiene value, by brand 2007-08 (TRYm, nominal prices); Table 11: Turkey personal hygiene company share by value, 2007-08 (%); Table 12: Turkey personal hygiene value, by company, 2007-08 (TRYm, nominal prices); Table 13: Turkey personal hygiene distribution channels, by value, 2007-08 (%); Table 14: Turkey personal hygiene value, by distribution channel, 2007-08 (TRYm, nominal prices); Table 15: Turkey personal hygiene expenditure per capita, 2003-08 (TRY, nominal prices); Table 16: Turkey personal hygiene forecast expenditure per capita, 2008-13 (TRY, nominal prices); Table 17: Turkey personal hygiene expenditure per capita, 2003-08 ($, nominal prices); Table 18: Turkey personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices); Table 19: Turkey personal hygiene consumption per capita, 2003-08 (units); Table 20: Turkey personal hygiene forecast consumption per capita, 2008-13 (units); Table 21: Unilever key facts; Table 22: Beiersdorf AG key facts; Table 23: Turkey bath & shower products value, 2003-08 (TRYm, nominal prices); Table 24: Turkey bath & shower products value forecast, 2008-13 (TRYm, nominal prices); Table 25: Turkey bath & shower products value, 2003-08 ($m, nominal prices); Table 26: Turkey bath & shower products value forecast, 2008-13 ($m, nominal prices); Table 27: Turkey bath & shower products volume, 2003-08 (units, million); Table 28: Turkey bath & shower products volume forecast, 2008-13 (units, million); Table 29: Turkey bath & shower products brand share, by value, 2007-08 (%); Table 30: Turkey bath & shower products value, by brand 2007-08 (TRYm, nominal prices); Table 31: Turkey bath & shower products company share by value, 2007-08 (%); Table 32: Turkey bath & shower products value, by company, 2007-08 (TRYm, nominal prices); Table 33: Turkey bath & shower products distribution channels, by value, 2007-08 (%); Table 34: Turkey bath & shower products value, by distribution channel, 2007-08 (TRYm, nominal prices); Table 35: Turkey bath & shower products expenditure per capita, 2003-08 (TRY, nominal prices); Table 36: Turkey bath & shower products forecast expenditure per capita, 2008-13 (TRY, nominal prices); Table 37: Turkey bath & shower products expenditure per capita, 2003-08 ($, nominal prices); Table 38: Turkey bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices); Table 39: Turkey bath & shower products consumption per capita, 2003-08 (units); Table 40: Turkey bath & shower products forecast consumption per capita, 2008-13 (units); Table 41: Turkey deodorants value, 2003-08 (TRYm, nominal prices); Table 42: Turkey deodorants value forecast, 2008-13 (TRYm, nominal prices); Table 43: Turkey deodorants value, 2003-08 ($m, nominal prices); Table 44: Turkey deodorants value forecast, 2008-13 ($m, nominal prices); Table 45: Turkey deodorants volume, 2003-08 (units, million); Table 46: Turkey deodorants volume forecast, 2008-13 (units, million); Table 47: Turkey deodorants brand share, by value, 2007-08 (%); Table 48: Turkey deodorants value, by brand 2007-08 (TRYm, nominal prices); Table 49: Turkey deodorants company share by value, 2007-08 (%); Table 50: Turkey deodorants value, by company, 2007-08 (TRYm, nominal prices); Table 51: Turkey deodorants distribution channels, by value, 2007-08 (%); Table 52: Turkey deodorants value, by distribution channel, 2007-08 (TRYm, nominal prices); Table 53: Turkey deodorants expenditure per capita, 2003-08 (TRY, nominal prices); Table 54: Turkey deodorants forecast expenditure per capita, 2008-13 (TRY, nominal prices); Table 55: Turkey deodorants expenditure per capita, 2003-08 ($, nominal prices); Table 56: Turkey deodorants forecast expenditure per capita, 2008-13 ($, nominal prices); Table 57: Turkey deodorants consumption per capita, 2003-08 (units); Table 58: Turkey deodorants forecast consumption per capita, 2008-13 (units); Table 59: Turkey soap value, 2003-08 (TRYm, nominal prices); Table 60: Turkey soap value forecast, 2008-13 (TRYm, nominal prices); Table 61: Turkey soap value, 2003-08 ($m, nominal prices); Table 62: Turkey soap value forecast, 2008-13 ($m, nominal prices); Table 63: Turkey soap volume, 2003-08 (units, million); Table 64: Turkey soap volume forecast, 2008-13 (units, million); Table 65: Turkey soap brand share, by value, 2007-08 (%); Table 66: Turkey soap value, by brand 2007-08 (TRYm, nominal prices); Table 67: Turkey soap company share by value, 2007-08 (%); Table 68: Turkey soap value, by company, 2007-08 (TRYm, nominal prices); Table 69: Turkey soap distribution channels, by value, 2007-08 (%); Table 70: Turkey soap value, by distribution channel, 2007-08 (TRYm, nominal prices); Table 71: Turkey soap expenditure per capita, 2003-08 (TRY, nominal prices); Table 72: Turkey soap forecast expenditure per capita, 2008-13 (TRY, nominal prices); Table 73: Turkey soap expenditure per capita, 2003-08 ($, nominal prices); Table 74: Turkey soap forecast expenditure per capita, 2008-13 ($, nominal prices); Table 75: Turkey soap consumption per capita, 2003-08 (units); Table 76: Turkey soap forecast consumption per capita, 2008-13 (units); Table 77: Global personal hygiene market value, 2008; Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries; Table 79: Global personal hygiene market volume, 2008; Table 80: Global personal hygiene market split (volume terms, 2008), top five countries; Table 81: Leading players, top five countries; Table 82: Analysis of Turkey’s political landscape; Table 83: Analysis of Turkey’s economy; Table 84: Analysis of Turkey’s social system; Table 85: Analysis of Turkey’s technology landscape; Table 86: Patents received from the US Patent and Trademark Office by country; Table 87: Analysis of Turkey’s legal landscape; Table 88: Analysis of Turkey’s environmental landscape; Table 89: Turkey personal hygiene new product launches reports, by company (top five companies), 2008; Table 90: Turkey personal hygiene new product launches SKUs, by company (top five companies), 2008; Table 91: Turkey personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008; Table 92: Turkey personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008; Table 93: Turkey personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008; Table 94: Turkey personal hygiene new product launches (reports) - Recent five launches (2008); Table 95: Turkey population, by age group, 2003-08 (millions); Table 96: Turkey population forecast, by age group, 2008-13 (millions); Table 97: Turkey population, by gender, 2003-08 (millions); Table 98: Turkey population forecast, by gender, 2008-13 (millions); Table 99: Turkey nominal GDP, 2003-08 (TRYbn, nominal prices); Table 100: Turkey nominal GDP forecast, 2008-13 (TRYbn, nominal prices); Table 101: Turkey real GDP, 2003-08 (TRYbn, 2000 prices); Table 102: Turkey real GDP forecast, 2008-13 (TRYbn, 2000 prices); Table 103: Turkey real GDP, 2003-08 ($bn, 2000 prices); Table 104: Turkey real GDP forecast, 2008-13 ($bn, 2000 prices); Table 105: Turkey consumer price index, 2003-08 (2000=100); Table 106: Turkey consumer price index, 2008-13 (2000=100)

Personal Hygiene in Turkey to 2013

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