Personal Hygiene in South Africa to 2013

Datamonitor
October 9, 2009
135 Pages - SKU: DFMN2470444
License type:
Countries covered: South Africa

Introduction

This databook provides key data and information on the personal hygiene market in South Africa. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope
  • Contains information on three categories: deodorants, soap and bath & shower products
  • Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
  • Category level company and brand share as well as distribution share information for 2007 and 2008
  • Review of the top two companies within the personal hygiene market, including company overview, key facts and business description
Highlights

The market for personal hygiene in South Africa increased at a compound annual growth rate of 5.5% between 2003 and 2008.

The Soap category led the personal hygiene market in South Africa, accounting for a share of 43.3%.

Leading players in South African personal hygiene market include Unilever, Colgate-Palmolive Company and Coty Inc.

Reasons to Purchase
  • Develop business strategies by understanding the quantitative trends within the personal hygiene market in South Africa
  • Design effective marketing and sales strategies by identifying key market categories and segments
  • Identify key players within the market to plan lucrative M&A, partnerships and agreements


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