Personal Hygiene in Portugal to 2013

Datamonitor
October 9, 2009
135 Pages - SKU: DFMN2470438
License type:
Countries covered: Portugal

Introduction

This databook provides key data and information on the personal hygiene market in Portugal. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope
  • Contains information on three categories: deodorants, soap and bath & shower products
  • Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
  • Category level company and brand share as well as distribution share information for 2007 and 2008
  • Review of the top two companies within the personal hygiene market, including company overview, key facts and business description
Highlights

The market for personal hygiene in Portugal increased at a compound annual growth rate of 1.8% between 2003 and 2008.

The Deodorants category led the personal hygiene market in Portugal, accounting for a share of 45.5%.

Leading players in Portuguese personal hygiene market include Unilever, Beiersdorf AG and Colgate-Palmolive Company.

Reasons to Purchase
  • Develop business strategies by understanding the quantitative trends within the personal hygiene market in Portugal
  • Design effective marketing and sales strategies by identifying key market categories and segments
  • Identify key players within the market to plan lucrative M&A, partnerships and agreements


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