Personal Hygiene in Nigeria to 2013
Datamonitor
October 9, 2009 121 Pages - SKU: DFMN2470429
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Countries covered: Nigeria
Introduction
This databook provides key data and information on the personal hygiene market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope- Contains information on three categories: deodorants, soap and bath & shower products
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
- Review of the top two companies within the personal hygiene market, including company overview, key facts and business description
Highlights
The market for personal hygiene in Nigeria increased at a compound annual growth rate of 5.4% between 2003 and 2008.
The Soap category led the personal hygiene market in Nigeria, accounting for a share of 61.6%.
Leading players in Nigerian personal hygiene market include Unilever, Colgate-Palmolive Company and PZ Cussons.
Reasons to Purchase- Develop business strategies by understanding the quantitative trends within the personal hygiene market in Nigeria
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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- Chapter 1 Executive Summary
- Summary market level: personal hygiene
- Summary category level: bath & shower products
- Summary category level: deodorants
- Summary category level: soap
- Chapter 2 Introduction
- What is this report about?
- How to use this report
- Market definition
- Chapter 3 Market Overview
- Value analysis (Naira), 2003-08
- Value analysis (Naira), 2008-13
- Value analysis (US dollars), 2003-08
- Value analysis (US dollars), 2008-13
- Volume analysis, 2003-08
- Volume analysis, 2008-13
- Company and brand share analysis
- Distribution analysis
- Expenditure and consumption per capita
- Chapter 4 Leading Company Profiles
- Unilever
- Colgate-Palmolive Company
- Chapter 5 Category Analysis: Bath & shower products
- Value analysis (Naira), 2003-08
- Value analysis (Naira), 2008-13
- Value analysis (US dollars), 2003-08
- Value analysis (US dollars), 2008-13
- Volume analysis, 2003-08
- Volume analysis, 2008-13
- Company and brand share analysis
- Distribution analysis
- Expenditure and consumption per capita
- Chapter 6 Category Analysis: Deodorants
- Value analysis (Naira), 2003-08
- Value analysis (Naira), 2008-13
- Value analysis (US dollars), 2003-08
- Value analysis (US dollars), 2008-13
- Volume analysis, 2003-08
- Volume analysis, 2008-13
- Company and brand share analysis
- Distribution analysis
- Expenditure and consumption per capita
- Chapter 7 Category Analysis: Soap
- Value analysis (Naira), 2003-08
- Value analysis (Naira), 2008-13
- Value analysis (US dollars), 2003-08
- Value analysis (US dollars), 2008-13
- Volume analysis, 2003-08
- Volume analysis, 2008-13
- Company and brand share analysis
- Distribution analysis
- Expenditure and consumption per capita
- Chapter 8 Country Comparison
- Value
- Volume
- Market share
- Chapter 9 Socioeconomic Profile
- Country overview
- Key facts
- Political overview
- Economic overview
- Chapter 10 New Product Development
- Product launches over time
- Recent product launches
- Chapter 11 Macroeconomic Profile
- Macroeconomic indicators
- Chapter 12 Research Methodology
- Methodology overview
- Secondary research
- Market modeling
- Creating an initial data model
- Revising the initial data model
- Creating a final estimate
- Creating demographic value splits
- Primary research
- Data finalization
- Ongoing research
- Chapter 13 APPENDIX
- Future readings
- How to contact experts in your industry
- Disclaimer
- LIST OF FIGURES
- Figure 1: Nigeria personal hygiene value and value forecast, 2003-13 (NGNm, nominal prices)
- Figure 2: Nigeria personal hygiene category growth comparison, by value, 2003-13
- Figure 3: Nigeria personal hygiene volume and volume forecast, 2003-13 (units, million)
- Figure 4: Nigeria personal hygiene category growth comparison, by volume, 2003-13
- Figure 5: Nigeria personal hygiene company share, by value, 2007-08 (%)
- Figure 6: Nigeria personal hygiene distribution channels, by value, 2007-08 (%)
- Figure 7: Nigeria bath & shower products value and value forecast, 2003-13 (NGNm, nominal prices)
- Figure 8: Nigeria bath & shower products category growth comparison, by value, 2003-13
- Figure 9: Nigeria bath & shower products volume and volume forecast, 2003-13 (units, million)
- Figure 10: Nigeria bath & shower products category growth comparison, by volume, 2003-13
- Figure 11: Nigeria bath & shower products company share, by value, 2007-08 (%)
- Figure 12: Nigeria bath & shower products distribution channels, by value, 2007-08 (%)
- Figure 13: Nigeria deodorants value and value forecast, 2003-13 (NGNm, nominal prices)
- Figure 14: Nigeria deodorants category growth comparison, by value, 2003-13
- Figure 15: Nigeria deodorants volume and volume forecast, 2003-13 (units, million)
- Figure 16: Nigeria deodorants category growth comparison, by volume, 2003-13
- Figure 17: Nigeria deodorants company share, by value, 2007-08 (%)
- Figure 18: Nigeria deodorants distribution channels, by value, 2007-08 (%)
- Figure 19: Nigeria soap value and value forecast, 2003-13 (NGNm, nominal prices)
- Figure 20: Nigeria soap category growth comparison, by value, 2003-13
- Figure 21: Nigeria soap volume and volume forecast, 2003-13 (units, million)
- Figure 22: Nigeria soap category growth comparison, by volume, 2003-13
- Figure 23: Nigeria soap company share, by value, 2007-08 (%)
- Figure 24: Nigeria soap distribution channels, by value, 2007-08 (%)
- Figure 25: Global personal hygiene market split (value terms, 2008), top five countries
- Figure 26: Global personal hygiene market value, 2003-08, top five countries
- Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries
- Figure 28: Global personal hygiene market volume, 2003-08, top five countries
- Figure 29: Map of Nigeria
- Figure 30: Annual data review process
- LIST OF TABLES
- Table 1: Personal hygiene category definitions
- Table 2: Personal hygiene distribution channels
- Table 3: Nigeria personal hygiene value, 2003-08 (NGNm, nominal prices)
- Table 4: Nigeria personal hygiene value forecast, 2008-13 (NGNm, nominal prices)
- Table 5: Nigeria personal hygiene value, 2003-08 ($m, nominal prices)
- Table 6: Nigeria personal hygiene value forecast, 2008-13 ($m, nominal prices)
- Table 7: Nigeria personal hygiene volume, 2003-08 (units, million)
- Table 8: Nigeria personal hygiene volume forecast, 2008-13 (units, million)
- Table 9: Nigeria personal hygiene brand share, by value, 2007-08 (%)
- Table 10: Nigeria personal hygiene value, by brand 2007-08 (NGNm, nominal prices)
- Table 11: Nigeria personal hygiene company share by value, 2007-08 (%)
- Table 12: Nigeria personal hygiene value, by company, 2007-08 (NGNm, nominal prices)
- Table 13: Nigeria personal hygiene distribution channels, by value, 2007-08 (%)
- Table 14: Nigeria personal hygiene value, by distribution channel, 2007-08 (NGNm, nominal prices)
- Table 15: Nigeria personal hygiene expenditure per capita, 2003-08 (NGN, nominal prices)
- Table 16: Nigeria personal hygiene forecast expenditure per capita, 2008-13 (NGN, nominal prices)
- Table 17: Nigeria personal hygiene expenditure per capita, 2003-08 ($, nominal prices)
- Table 18: Nigeria personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices)
- Table 19: Nigeria personal hygiene consumption per capita, 2003-08 (units)
- Table 20: Nigeria personal hygiene forecast consumption per capita, 2008-13 (units)
- Table 21: Unilever key facts
- Table 22: Colgate-Palmolive Company key facts
- Table 23: Nigeria bath & shower products value, 2003-08 (NGNm, nominal prices)
- Table 24: Nigeria bath & shower products value forecast, 2008-13 (NGNm, nominal prices)
- Table 25: Nigeria bath & shower products value, 2003-08 ($m, nominal prices)
- Table 26: Nigeria bath & shower products value forecast, 2008-13 ($m, nominal prices)
- Table 27: Nigeria bath & shower products volume, 2003-08 (units, million)
- Table 28: Nigeria bath & shower products volume forecast, 2008-13 (units, million)
- Table 29: Nigeria bath & shower products brand share, by value, 2007-08 (%)
- Table 30: Nigeria bath & shower products value, by brand 2007-08 (NGNm, nominal prices)
- Table 31: Nigeria bath & shower products company share by value, 2007-08 (%)
- Table 32: Nigeria bath & shower products value, by company, 2007-08 (NGNm, nominal prices)
- Table 33: Nigeria bath & shower products distribution channels, by value, 2007-08 (%)
- Table 34: Nigeria bath & shower products value, by distribution channel, 2007-08 (NGNm, nominal prices)
- Table 35: Nigeria bath & shower products expenditure per capita, 2003-08 (NGN, nominal prices)
- Table 36: Nigeria bath & shower products forecast expenditure per capita, 2008-13 (NGN, nominal prices)
- Table 37: Nigeria bath & shower products expenditure per capita, 2003-08 ($, nominal prices)
- Table 38: Nigeria bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices)
- Table 39: Nigeria bath & shower products consumption per capita, 2003-08 (units)
- Table 40: Nigeria bath & shower products forecast consumption per capita, 2008-13 (units)
- Table 41: Nigeria deodorants value, 2003-08 (NGNm, nominal prices)
- Table 42: Nigeria deodorants value forecast, 2008-13 (NGNm, nominal prices)
- Table 43: Nigeria deodorants value, 2003-08 ($m, nominal prices)
- Table 44: Nigeria deodorants value forecast, 2008-13 ($m, nominal prices)
- Table 45: Nigeria deodorants volume, 2003-08 (units, million)
- Table 46: Nigeria deodorants volume forecast, 2008-13 (units, million)
- Table 47: Nigeria deodorants brand share, by value, 2007-08 (%)
- Table 48: Nigeria deodorants value, by brand 2007-08 (NGNm, nominal prices)
- Table 49: Nigeria deodorants company share by value, 2007-08 (%)
- Table 50: Nigeria deodorants value, by company, 2007-08 (NGNm, nominal prices)
- Table 51: Nigeria deodorants distribution channels, by value, 2007-08 (%)
- Table 52: Nigeria deodorants value, by distribution channel, 2007-08 (NGNm, nominal prices)
- Table 53: Nigeria deodorants expenditure per capita, 2003-08 (NGN, nominal prices)
- Table 54: Nigeria deodorants forecast expenditure per capita, 2008-13 (NGN, nominal prices)
- Table 55: Nigeria deodorants expenditure per capita, 2003-08 ($, nominal prices)
- Table 56: Nigeria deodorants forecast expenditure per capita, 2008-13 ($, nominal prices)
- Table 57: Nigeria deodorants consumption per capita, 2003-08 (units)
- Table 58: Nigeria deodorants forecast consumption per capita, 2008-13 (units)
- Table 59: Nigeria soap value, 2003-08 (NGNm, nominal prices)
- Table 60: Nigeria soap value forecast, 2008-13 (NGNm, nominal prices)
- Table 61: Nigeria soap value, 2003-08 ($m, nominal prices)
- Table 62: Nigeria soap value forecast, 2008-13 ($m, nominal prices)
- Table 63: Nigeria soap volume, 2003-08 (units, million)
- Table 64: Nigeria soap volume forecast, 2008-13 (units, million)
- Table 65: Nigeria soap brand share, by value, 2007-08 (%)
- Table 66: Nigeria soap value, by brand 2007-08 (NGNm, nominal prices)
- Table 67: Nigeria soap company share by value, 2007-08 (%)
- Table 68: Nigeria soap value, by company, 2007-08 (NGNm, nominal prices)
- Table 69: Nigeria soap distribution channels, by value, 2007-08 (%)
- Table 70: Nigeria soap value, by distribution channel, 2007-08 (NGNm, nominal prices)
- Table 71: Nigeria soap expenditure per capita, 2003-08 (NGN, nominal prices)
- Table 72: Nigeria soap forecast expenditure per capita, 2008-13 (NGN, nominal prices)
- Table 73: Nigeria soap expenditure per capita, 2003-08 ($, nominal prices)
- Table 74: Nigeria soap forecast expenditure per capita, 2008-13 ($, nominal prices)
- Table 75: Nigeria soap consumption per capita, 2003-08 (units)
- Table 76: Nigeria soap forecast consumption per capita, 2008-13 (units)
- Table 77: Global personal hygiene market value, 2008
- Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries
- Table 79: Global personal hygiene market volume, 2008
- Table 80: Global personal hygiene market split (volume terms, 2008), top five countries
- Table 81: Leading players, top five countries
- Table 82: Nigeria key facts
- Table 83: Nigeria personal hygiene new product launches reports, by company, 2008
- Table 84: Nigeria personal hygiene new product launches SKUs, by company, 2008
- Table 85: Nigeria personal hygiene new product launches (reports), by flavor and fragrances, 2008
- Table 86: Nigeria personal hygiene new product launches (reports), by ingredients, 2008
- Table 87: Nigeria personal hygiene new product launches (reports), by package tags or claims, 2008
- Table 88: Nigeria personal hygiene new product launches (reports) 2008
- Table 89: Nigeria population, by age group, 2003-08 (millions)
- Table 90: Nigeria population forecast, by age group, 2008-13 (millions)
- Table 91: Nigeria population, by gender, 2003-08 (millions)
- Table 92: Nigeria population forecast, by gender, 2008-13 (millions)
- Table 93: Nigeria nominal GDP, 2003-08 (NGNbn, nominal prices)
- Table 94: Nigeria nominal GDP forecast, 2008-13 (NGNbn, nominal prices)
- Table 95: Nigeria real GDP, 2003-08 (NGNbn, 2000 prices)
- Table 96: Nigeria real GDP forecast, 2008-13 (NGNbn, 2000 prices)
- Table 97: Nigeria real GDP, 2003-08 ($bn, 2000 prices)
- Table 98: Nigeria real GDP forecast, 2008-13 ($bn, 2000 prices)
- Table 99: Nigeria consumer price index, 2003-08 (2000=100)
- Table 100: Nigeria consumer price index, 2008-13 (2000=100)
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