Personal Hygiene in Hungary to 2013
Datamonitor
October 9, 2009 141 Pages - SKU: DFMN2470405
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Countries covered: Hungary
Introduction
This databook provides key data and information on the personal hygiene market in Hungary. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope- Contains information on three categories: deodorants, soap and bath & shower products
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
- Review of the top two companies within the personal hygiene market, including company overview, key facts and business description
Highlights
The market for personal hygiene in Hungary increased at a compound annual growth rate of 5% between 2003 and 2008.
The Deodorants category led the personal hygiene market in Hungary, accounting for a share of 43.7%.
Leading players in Hungarian personal hygiene market include Unilever, Henkel KGaA and Procter & Gamble Company, The.
Reasons to Purchase- Develop business strategies by understanding the quantitative trends within the personal hygiene market in Hungary
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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- Chapter 1 Executive Summary
- Summary market level: personal hygiene
- Summary category level: bath & shower products
- Summary category level: deodorants
- Summary category level: soap
- Chapter 2 Introduction
- What is this report about?
- How to use this report
- Market definition
- Chapter 3 Market Overview
- Value analysis (Forint), 2003-08
- Value analysis (Forint), 2008-13
- Value analysis (US dollars), 2003-08
- Value analysis (US dollars), 2008-13
- Volume analysis, 2003-08
- Volume analysis, 2008-13
- Company and brand share analysis
- Distribution analysis
- Expenditure and consumption per capita
- Chapter 4 Leading Company Profiles
- Unilever
- Henkel AG & Co. KGaA
- Chapter 5 Category Analysis: Bath & shower products
- Value analysis (Forint), 2003-08
- Value analysis (Forint), 2008-13
- Value analysis (US dollars), 2003-08
- Value analysis (US dollars), 2008-13
- Volume analysis, 2003-08
- Volume analysis, 2008-13
- Company and brand share analysis
- Distribution analysis
- Expenditure and consumption per capita
- Chapter 6 Category Analysis: Deodorants
- Value analysis (Forint), 2003-08
- Value analysis (Forint), 2008-13
- Value analysis (US dollars), 2003-08
- Value analysis (US dollars), 2008-13
- Volume analysis, 2003-08
- Volume analysis, 2008-13
- Company and brand share analysis
- Distribution analysis
- Expenditure and consumption per capita
- Chapter 7 Category Analysis: Soap
- Value analysis (Forint), 2003-08
- Value analysis (Forint), 2008-13
- Value analysis (US dollars), 2003-08
- Value analysis (US dollars), 2008-13
- Volume analysis, 2003-08
- Volume analysis, 2008-13
- Company and brand share analysis
- Distribution analysis
- Expenditure and consumption per capita
- Chapter 8 Country Comparison
- Value
- Volume
- Market share
- Chapter 9 PESTLE Analysis
- Summary
- Political analysis
- Economic analysis
- Social analysis
- Technological analysis
- Legal analysis
- Environmental analysis
- Chapter 10 New Product Development
- Product launches over time
- Recent product launches
- Chapter 11 Macroeconomic Profile
- Macroeconomic indicators
- Chapter 12 Research Methodology
- Methodology overview
- Secondary research
- Market modeling
- Creating an initial data model
- Revising the initial data model
- Creating a final estimate
- Creating demographic value splits
- Primary research
- Data finalization
- Ongoing research
- Chapter 13 APPENDIX
- Future readings
- How to contact experts in your industry
- Disclaimer
- LIST OF FIGURES
- Figure 1: Hungary personal hygiene value and value forecast, 2003-13 (HUFm, nominal prices)
- Figure 2: Hungary personal hygiene category growth comparison, by value, 2003-13
- Figure 3: Hungary personal hygiene volume and volume forecast, 2003-13 (units, million)
- Figure 4: Hungary personal hygiene category growth comparison, by volume, 2003-13
- Figure 5: Hungary personal hygiene company share, by value, 2007-08 (%)
- Figure 6: Hungary personal hygiene distribution channels, by value, 2007-08 (%)
- Figure 7: Hungary bath & shower products value and value forecast, 2003-13 (HUFm, nominal prices)
- Figure 8: Hungary bath & shower products category growth comparison, by value, 2003-13
- Figure 9: Hungary bath & shower products volume and volume forecast, 2003-13 (units, million)
- Figure 10: Hungary bath & shower products category growth comparison, by volume, 2003-13
- Figure 11: Hungary bath & shower products company share, by value, 2007-08 (%)
- Figure 12: Hungary bath & shower products distribution channels, by value, 2007-08 (%)
- Figure 13: Hungary deodorants value and value forecast, 2003-13 (HUFm, nominal prices)
- Figure 14: Hungary deodorants category growth comparison, by value, 2003-13
- Figure 15: Hungary deodorants volume and volume forecast, 2003-13 (units, million)
- Figure 16: Hungary deodorants category growth comparison, by volume, 2003-13
- Figure 17: Hungary deodorants company share, by value, 2007-08 (%)
- Figure 18: Hungary deodorants distribution channels, by value, 2007-08 (%)
- Figure 19: Hungary soap value and value forecast, 2003-13 (HUFm, nominal prices)
- Figure 20: Hungary soap category growth comparison, by value, 2003-13
- Figure 21: Hungary soap volume and volume forecast, 2003-13 (units, million)
- Figure 22: Hungary soap category growth comparison, by volume, 2003-13
- Figure 23: Hungary soap company share, by value, 2007-08 (%)
- Figure 24: Hungary soap distribution channels, by value, 2007-08 (%)
- Figure 25: Global personal hygiene market split (value terms, 2008), top five countries
- Figure 26: Global personal hygiene market value, 2003-08, top five countries
- Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries
- Figure 28: Global personal hygiene market volume, 2003-08, top five countries
- Figure 29: Annual data review process
- LIST OF TABLES
- Table 1: Personal hygiene category definitions
- Table 2: Personal hygiene distribution channels
- Table 3: Hungary personal hygiene value, 2003-08 (HUFm, nominal prices)
- Table 4: Hungary personal hygiene value forecast, 2008-13 (HUFm, nominal prices)
- Table 5: Hungary personal hygiene value, 2003-08 ($m, nominal prices)
- Table 6: Hungary personal hygiene value forecast, 2008-13 ($m, nominal prices)
- Table 7: Hungary personal hygiene volume, 2003-08 (units, million)
- Table 8: Hungary personal hygiene volume forecast, 2008-13 (units, million)
- Table 9: Hungary personal hygiene brand share, by value, 2007-08 (%)
- Table 10: Hungary personal hygiene value, by brand 2007-08 (HUFm, nominal prices)
- Table 11: Hungary personal hygiene company share by value, 2007-08 (%)
- Table 12: Hungary personal hygiene value, by company, 2007-08 (HUFm, nominal prices)
- Table 13: Hungary personal hygiene distribution channels, by value, 2007-08 (%)
- Table 14: Hungary personal hygiene value, by distribution channel, 2007-08 (HUFm, nominal prices)
- Table 15: Hungary personal hygiene expenditure per capita, 2003-08 (HUF, nominal prices)
- Table 16: Hungary personal hygiene forecast expenditure per capita, 2008-13 (HUF, nominal prices)
- Table 17: Hungary personal hygiene expenditure per capita, 2003-08 ($, nominal prices)
- Table 18: Hungary personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices)
- Table 19: Hungary personal hygiene consumption per capita, 2003-08 (units)
- Table 20: Hungary personal hygiene forecast consumption per capita, 2008-13 (units)
- Table 21: Unilever key facts
- Table 22: Henkel AG & Co. KGaA key facts
- Table 23: Hungary bath & shower products value, 2003-08 (HUFm, nominal prices)
- Table 24: Hungary bath & shower products value forecast, 2008-13 (HUFm, nominal prices)
- Table 25: Hungary bath & shower products value, 2003-08 ($m, nominal prices)
- Table 26: Hungary bath & shower products value forecast, 2008-13 ($m, nominal prices)
- Table 27: Hungary bath & shower products volume, 2003-08 (units, million)
- Table 28: Hungary bath & shower products volume forecast, 2008-13 (units, million)
- Table 29: Hungary bath & shower products brand share, by value, 2007-08 (%)
- Table 30: Hungary bath & shower products value, by brand 2007-08 (HUFm, nominal prices)
- Table 31: Hungary bath & shower products company share by value, 2007-08 (%)
- Table 32: Hungary bath & shower products value, by company, 2007-08 (HUFm, nominal prices)
- Table 33: Hungary bath & shower products distribution channels, by value, 2007-08 (%)
- Table 34: Hungary bath & shower products value, by distribution channel, 2007-08 (HUFm, nominal prices)
- Table 35: Hungary bath & shower products expenditure per capita, 2003-08 (HUF, nominal prices)
- Table 36: Hungary bath & shower products forecast expenditure per capita, 2008-13 (HUF, nominal prices)
- Table 37: Hungary bath & shower products expenditure per capita, 2003-08 ($, nominal prices)
- Table 38: Hungary bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices)
- Table 39: Hungary bath & shower products consumption per capita, 2003-08 (units)
- Table 40: Hungary bath & shower products forecast consumption per capita, 2008-13 (units)
- Table 41: Hungary deodorants value, 2003-08 (HUFm, nominal prices)
- Table 42: Hungary deodorants value forecast, 2008-13 (HUFm, nominal prices)
- Table 43: Hungary deodorants value, 2003-08 ($m, nominal prices)
- Table 44: Hungary deodorants value forecast, 2008-13 ($m, nominal prices)
- Table 45: Hungary deodorants volume, 2003-08 (units, million)
- Table 46: Hungary deodorants volume forecast, 2008-13 (units, million)
- Table 47: Hungary deodorants brand share, by value, 2007-08 (%)
- Table 48: Hungary deodorants value, by brand 2007-08 (HUFm, nominal prices)
- Table 49: Hungary deodorants company share by value, 2007-08 (%)
- Table 50: Hungary deodorants value, by company, 2007-08 (HUFm, nominal prices)
- Table 51: Hungary deodorants distribution channels, by value, 2007-08 (%)
- Table 52: Hungary deodorants value, by distribution channel, 2007-08 (HUFm, nominal prices)
- Table 53: Hungary deodorants expenditure per capita, 2003-08 (HUF, nominal prices)
- Table 54: Hungary deodorants forecast expenditure per capita, 2008-13 (HUF, nominal prices)
- Table 55: Hungary deodorants expenditure per capita, 2003-08 ($, nominal prices)
- Table 56: Hungary deodorants forecast expenditure per capita, 2008-13 ($, nominal prices)
- Table 57: Hungary deodorants consumption per capita, 2003-08 (units)
- Table 58: Hungary deodorants forecast consumption per capita, 2008-13 (units)
- Table 59: Hungary soap value, 2003-08 (HUFm, nominal prices)
- Table 60: Hungary soap value forecast, 2008-13 (HUFm, nominal prices)
- Table 61: Hungary soap value, 2003-08 ($m, nominal prices)
- Table 62: Hungary soap value forecast, 2008-13 ($m, nominal prices)
- Table 63: Hungary soap volume, 2003-08 (units, million)
- Table 64: Hungary soap volume forecast, 2008-13 (units, million)
- Table 65: Hungary soap brand share, by value, 2007-08 (%)
- Table 66: Hungary soap value, by brand 2007-08 (HUFm, nominal prices)
- Table 67: Hungary soap company share by value, 2007-08 (%)
- Table 68: Hungary soap value, by company, 2007-08 (HUFm, nominal prices)
- Table 69: Hungary soap distribution channels, by value, 2007-08 (%)
- Table 70: Hungary soap value, by distribution channel, 2007-08 (HUFm, nominal prices)
- Table 71: Hungary soap expenditure per capita, 2003-08 (HUF, nominal prices)
- Table 72: Hungary soap forecast expenditure per capita, 2008-13 (HUF, nominal prices)
- Table 73: Hungary soap expenditure per capita, 2003-08 ($, nominal prices)
- Table 74: Hungary soap forecast expenditure per capita, 2008-13 ($, nominal prices)
- Table 75: Hungary soap consumption per capita, 2003-08 (units)
- Table 76: Hungary soap forecast consumption per capita, 2008-13 (units)
- Table 77: Global personal hygiene market value, 2008
- Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries
- Table 79: Global personal hygiene market volume, 2008
- Table 80: Global personal hygiene market split (volume terms, 2008), top five countries
- Table 81: Leading players, top five countries
- Table 82: Analysis of Hungary’s political landscape
- Table 83: Analysis of Hungary’s economy
- Table 84: Analysis of Hungary’s social system
- Table 85: Analysis of Hungary’s technological landscape
- Table 86: Patents granted by USPTO to Hungary and other nations, 2002-06
- Table 87: Analysis of Hungary’s legal landscape
- Table 88: Analysis of Hungary’s environmental landscape
- Table 89: Hungary personal hygiene new product launches reports, by company (top five companies), 2008
- Table 90: Hungary personal hygiene new product launches SKUs, by company (top five companies), 2008
- Table 91: Hungary personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008
- Table 92: Hungary personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008
- Table 93: Hungary personal hygiene new product launches (reports), by package tags or claims, 2008
- Table 94: Hungary personal hygiene new product launches (reports) - Recent five launches (2008)
- Table 95: Hungary population, by age group, 2003-08 (millions)
- Table 96: Hungary population forecast, by age group, 2008-13 (millions)
- Table 97: Hungary population, by gender, 2003-08 (millions)
- Table 98: Hungary population forecast, by gender, 2008-13 (millions)
- Table 99: Hungary nominal GDP, 2003-08 (HUFbn, nominal prices)
- Table 100: Hungary nominal GDP forecast, 2008-13 (HUFbn, nominal prices)
- Table 101: Hungary real GDP, 2003-08 (HUFbn, 2000 prices)
- Table 102: Hungary real GDP forecast, 2008-13 (HUFbn, 2000 prices)
- Table 103: Hungary real GDP, 2003-08 ($bn, 2000 prices)
- Table 104: Hungary real GDP forecast, 2008-13 ($bn, 2000 prices)
- Table 105: Hungary consumer price index, 2003-08 (2000=100)
- Table 106: Hungary consumer price index, 2008-13 (2000=100)
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