Personal Hygiene in Germany to 2013
Datamonitor
October 12, 2009 SKU: DFMN2482962
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Countries covered: Germany
Introduction
This databook provides key data and information on the personal hygiene market in Germany. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope- Contains information on three categories: deodorants, soap and bath & shower products
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
- Review of the top two companies within the personal hygiene market, including company overview, key facts and business description
Highlights
The market for personal hygiene in Germany increased at a compound annual growth rate of 3.1% between 2003 and 2008.
The bath & shower products category led the personal hygiene market in Germany, accounting for a share of 47.9%.
Leading players in German personal hygiene market include Beiersdorf AG, Unilever and Henkel KGaA.
Reasons to Purchase- Develop business strategies by understanding the quantitative trends within the personal hygiene market in Germany
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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- Chapter 1 Executive Summary
- Summary market level: personal hygiene
- Summary category level: bath & shower products
- Summary category level: deodorants
- Summary category level: soap
- Chapter 2 Introduction
- What is this report about?
- How to use this report
- Market definition
- Chapter 3 Market Overview
- Value analysis (Euro), 2003-08
- Value analysis (Euro), 2008-13
- Value analysis (US dollars), 2003-08
- Value analysis (US dollars), 2008-13
- Volume analysis, 2003-08
- Volume analysis, 2008-13
- Company and brand share analysis
- Distribution analysis
- Expenditure and consumption per capita
- Chapter 4 Leading Company Profiles
- Beiersdorf AG
- Unilever
- Chapter 5 Category Analysis: Bath & shower products
- Value analysis (Euro), 2003-08
- Value analysis (Euro), 2008-13
- Value analysis (US dollars), 2003-08
- Value analysis (US dollars), 2008-13
- Volume analysis, 2003-08
- Volume analysis, 2008-13
- Company and brand share analysis
- Distribution analysis
- Expenditure and consumption per capita
- Chapter 6 Category Analysis: Deodorants
- Value analysis (Euro), 2003-08
- Value analysis (Euro), 2008-13
- Value analysis (US dollars), 2003-08
- Value analysis (US dollars), 2008-13
- Volume analysis, 2003-08
- Volume analysis, 2008-13
- Company and brand share analysis
- Distribution analysis
- Expenditure and consumption per capita
- Chapter 7 Category Analysis: Soap
- Value analysis (Euro), 2003-08
- Value analysis (Euro), 2008-13
- Value analysis (US dollars), 2003-08
- Value analysis (US dollars), 2008-13
- Volume analysis, 2003-08
- Volume analysis, 2008-13
- Company and brand share analysis
- Distribution analysis
- Expenditure and consumption per capita
- Chapter 8 Country Comparison
- Value
- Volume
- Market share
- Chapter 9 PESTLE Analysis
- Summary
- Political analysis
- Economic analysis
- Social analysis
- Technological analysis
- Legal analysis
- Environmental analysis
- Chapter 10 New Product Development
- Product launches over time
- Recent product launches
- Chapter 11 Macroeconomic Profile
- Macroeconomic indicators
- Chapter 12 Research Methodology
- Methodology overview
- Secondary research
- Market modeling
- Creating an initial data model
- Revising the initial data model
- Creating a final estimate
- Creating demographic value splits
- Primary research
- Data finalization
- Ongoing research
- Chapter 13 APPENDIX
- Future readings
- How to contact experts in your industry
- Disclaimer
- LIST OF FIGURES
- Figure 1: Germany personal hygiene value and value forecast, 2003-13 (€m, nominal prices)
- Figure 2: Germany personal hygiene category growth comparison, by value, 2003-13
- Figure 3: Germany personal hygiene volume and volume forecast, 2003-13 (units, million)
- Figure 4: Germany personal hygiene category growth comparison, by volume, 2003-13
- Figure 5: Germany personal hygiene company share, by value, 2007-08 (%)
- Figure 6: Germany personal hygiene distribution channels, by value, 2007-08 (%)
- Figure 7: Germany bath & shower products value and value forecast, 2003-13 (€m, nominal prices)
- Figure 8: Germany bath & shower products category growth comparison, by value, 2003-13
- Figure 9: Germany bath & shower products volume and volume forecast, 2003-13 (units, million)
- Figure 10: Germany bath & shower products category growth comparison, by volume, 2003-13
- Figure 11: Germany bath & shower products company share, by value, 2007-08 (%)
- Figure 12: Germany bath & shower products distribution channels, by value, 2007-08 (%)
- Figure 13: Germany deodorants value and value forecast, 2003-13 (€m, nominal prices)
- Figure 14: Germany deodorants category growth comparison, by value, 2003-13
- Figure 15: Germany deodorants volume and volume forecast, 2003-13 (units, million)
- Figure 16: Germany deodorants category growth comparison, by volume, 2003-13
- Figure 17: Germany deodorants company share, by value, 2007-08 (%)
- Figure 18: Germany deodorants distribution channels, by value, 2007-08 (%)
- Figure 19: Germany soap value and value forecast, 2003-13 (€m, nominal prices)
- Figure 20: Germany soap category growth comparison, by value, 2003-13
- Figure 21: Germany soap volume and volume forecast, 2003-13 (units, million)
- Figure 22: Germany soap category growth comparison, by volume, 2003-13
- Figure 23: Germany soap company share, by value, 2007-08 (%)
- Figure 24: Germany soap distribution channels, by value, 2007-08 (%)
- Figure 25: Global personal hygiene market split (value terms, 2008), top five countries
- Figure 26: Global personal hygiene market value, 2003-08, top five countries
- Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries
- Figure 28: Global personal hygiene market volume, 2003-08, top five countries
- Figure 29: Annual data review process
- LIST OF TABLES
- Table 1: Personal hygiene category definitions
- Table 2: Personal hygiene distribution channels
- Table 3: Germany personal hygiene value, 2003-08 (€m, nominal prices)
- Table 4: Germany personal hygiene value forecast, 2008-13 (€m, nominal prices)
- Table 5: Germany personal hygiene value, 2003-08 ($m, nominal prices)
- Table 6: Germany personal hygiene value forecast, 2008-13 ($m, nominal prices)
- Table 7: Germany personal hygiene volume, 2003-08 (units, million)
- Table 8: Germany personal hygiene volume forecast, 2008-13 (units, million)
- Table 9: Germany personal hygiene brand share, by value, 2007-08 (%)
- Table 10: Germany personal hygiene value, by brand 2007-08 (€m, nominal prices)
- Table 11: Germany personal hygiene company share by value, 2007-08 (%)
- Table 12: Germany personal hygiene value, by company, 2007-08 (€m, nominal prices)
- Table 13: Germany personal hygiene distribution channels, by value, 2007-08 (%)
- Table 14: Germany personal hygiene value, by distribution channel, 2007-08 (€m, nominal prices)
- Table 15: Germany personal hygiene expenditure per capita, 2003-08 (€, nominal prices)
- Table 16: Germany personal hygiene forecast expenditure per capita, 2008-13 (€, nominal prices)
- Table 17: Germany personal hygiene expenditure per capita, 2003-08 ($, nominal prices)
- Table 18: Germany personal hygiene forecast expenditure per capita, 2008-13 ($, nominal prices)
- Table 19: Germany personal hygiene consumption per capita, 2003-08 (units)
- Table 20: Germany personal hygiene forecast consumption per capita, 2008-13 (units)
- Table 21: Beiersdorf AG key facts
- Table 22: Unilever key facts
- Table 23: Germany bath & shower products value, 2003-08 (€m, nominal prices)
- Table 24: Germany bath & shower products value forecast, 2008-13 (€m, nominal prices)
- Table 25: Germany bath & shower products value, 2003-08 ($m, nominal prices)
- Table 26: Germany bath & shower products value forecast, 2008-13 ($m, nominal prices)
- Table 27: Germany bath & shower products volume, 2003-08 (units, million)
- Table 28: Germany bath & shower products volume forecast, 2008-13 (units, million)
- Table 29: Germany bath & shower products brand share, by value, 2007-08 (%)
- Table 30: Germany bath & shower products value, by brand 2007-08 (€m, nominal prices)
- Table 31: Germany bath & shower products company share by value, 2007-08 (%)
- Table 32: Germany bath & shower products value, by company, 2007-08 (€m, nominal prices)
- Table 33: Germany bath & shower products distribution channels, by value, 2007-08 (%)
- Table 34: Germany bath & shower products value, by distribution channel, 2007-08 (€m, nominal prices)
- Table 35: Germany bath & shower products expenditure per capita, 2003-08 (€, nominal prices)
- Table 36: Germany bath & shower products forecast expenditure per capita, 2008-13 (€, nominal prices)
- Table 37: Germany bath & shower products expenditure per capita, 2003-08 ($, nominal prices)
- Table 38: Germany bath & shower products forecast expenditure per capita, 2008-13 ($, nominal prices)
- Table 39: Germany bath & shower products consumption per capita, 2003-08 (units)
- Table 40: Germany bath & shower products forecast consumption per capita, 2008-13 (units)
- Table 41: Germany deodorants value, 2003-08 (€m, nominal prices)
- Table 42: Germany deodorants value forecast, 2008-13 (€m, nominal prices)
- Table 43: Germany deodorants value, 2003-08 ($m, nominal prices)
- Table 44: Germany deodorants value forecast, 2008-13 ($m, nominal prices)
- Table 45: Germany deodorants volume, 2003-08 (units, million)
- Table 46: Germany deodorants volume forecast, 2008-13 (units, million)
- Table 47: Germany deodorants brand share, by value, 2007-08 (%)
- Table 48: Germany deodorants value, by brand 2007-08 (€m, nominal prices)
- Table 49: Germany deodorants company share by value, 2007-08 (%)
- Table 50: Germany deodorants value, by company, 2007-08 (€m, nominal prices)
- Table 51: Germany deodorants distribution channels, by value, 2007-08 (%)
- Table 52: Germany deodorants value, by distribution channel, 2007-08 (€m, nominal prices)
- Table 53: Germany deodorants expenditure per capita, 2003-08 (€, nominal prices)
- Table 54: Germany deodorants forecast expenditure per capita, 2008-13 (€, nominal prices)
- Table 55: Germany deodorants expenditure per capita, 2003-08 ($, nominal prices)
- Table 56: Germany deodorants forecast expenditure per capita, 2008-13 ($, nominal prices)
- Table 57: Germany deodorants consumption per capita, 2003-08 (units)
- Table 58: Germany deodorants forecast consumption per capita, 2008-13 (units)
- Table 59: Germany soap value, 2003-08 (€m, nominal prices)
- Table 60: Germany soap value forecast, 2008-13 (€m, nominal prices)
- Table 61: Germany soap value, 2003-08 ($m, nominal prices)
- Table 62: Germany soap value forecast, 2008-13 ($m, nominal prices)
- Table 63: Germany soap volume, 2003-08 (units, million)
- Table 64: Germany soap volume forecast, 2008-13 (units, million)
- Table 65: Germany soap brand share, by value, 2007-08 (%)
- Table 66: Germany soap value, by brand 2007-08 (€m, nominal prices)
- Table 67: Germany soap company share by value, 2007-08 (%)
- Table 68: Germany soap value, by company, 2007-08 (€m, nominal prices)
- Table 69: Germany soap distribution channels, by value, 2007-08 (%)
- Table 70: Germany soap value, by distribution channel, 2007-08 (€m, nominal prices)
- Table 71: Germany soap expenditure per capita, 2003-08 (€, nominal prices)
- Table 72: Germany soap forecast expenditure per capita, 2008-13 (€, nominal prices)
- Table 73: Germany soap expenditure per capita, 2003-08 ($, nominal prices)
- Table 74: Germany soap forecast expenditure per capita, 2008-13 ($, nominal prices)
- Table 75: Germany soap consumption per capita, 2003-08 (units)
- Table 76: Germany soap forecast consumption per capita, 2008-13 (units)
- Table 77: Global personal hygiene market value, 2008
- Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries
- Table 79: Global personal hygiene market volume, 2008
- Table 80: Global personal hygiene market split (volume terms, 2008), top five countries
- Table 81: Leading players, top five countries
- Table 82: Analysis of Germany’s political landscape
- Table 83: Analysis of Germany’s economy
- Table 84: Analysis of Germany’s social system
- Table 85: Analysis of Germany’s technological landscape
- Table 86: Analysis of Germany’s legal landscape
- Table 87: Analysis of Germany’s environmental landscape
- Table 88: Germany personal hygiene new product launches reports, by company (top five companies), 2008
- Table 89: Germany personal hygiene new product launches SKUs, by company (top five companies), 2008
- Table 90: Germany personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008
- Table 91: Germany personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008
- Table 92: Germany personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008
- Table 93: Germany personal hygiene new product launches (reports) - Recent five launches (2008)
- Table 94: Germany population, by age group, 2003-08 (millions)
- Table 95: Germany population forecast, by age group, 2008-13 (millions)
- Table 96: Germany population, by gender, 2003-08 (millions)
- Table 97: Germany population forecast, by gender, 2008-13 (millions)
- Table 98: Germany nominal GDP, 2003-08 (€bn, nominal prices)
- Table 99: Germany nominal GDP forecast, 2008-13 (€bn, nominal prices)
- Table 100: Germany real GDP, 2003-08 (€bn, 2000 prices)
- Table 101: Germany real GDP forecast, 2008-13 (€bn, 2000 prices)
- Table 102: Germany real GDP, 2003-08 ($bn, 2000 prices)
- Table 103: Germany real GDP forecast, 2008-13 ($bn, 2000 prices)
- Table 104: Germany consumer price index, 2003-08 (2000=100)
- Table 105: Germany consumer price index, 2008-13 (2000=100)
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