Personal Hygiene in the Czech Republic to 2013

Datamonitor
October 9, 2009
136 Pages - SKU: DFMN2470387
License type:
Countries covered: Czech Republic

Introduction

This databook provides key data and information on the personal hygiene market in the Czech Republic. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope
  • Contains information on three categories: deodorants, soap and bath & shower products
  • Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
  • Category level company and brand share as well as distribution share information for 2007 and 2008
  • Review of the top two companies within the personal hygiene market, including company overview, key facts and business description
Highlights

The market for personal hygiene in the Czech Republic increased at a compound annual growth rate of 4.5% between 2003 and 2008.

The Deodorants category led the personal hygiene market in the Czech Republic, accounting for a share of 48.3%.

Leading players in the Czech Republican personal hygiene market include Unilever, Henkel KGaA and Beiersdorf AG.

Reasons to Purchase
  • Develop business strategies by understanding the quantitative trends within the personal hygiene market in the Czech Republic
  • Design effective marketing and sales strategies by identifying key market categories and segments
  • Identify key players within the market to plan lucrative M&A, partnerships and agreements


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