Payment Cards in Turkey 2006
Datamonitor
November 27, 2006 74 Pages - SKU: DFMN1399258
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Countries covered: Turkey
Introduction
Payment Cards in Turkey is an invaluable guide to a key European card market. Created using a combination of secondary and primary research, this report provides statistics on market size, competitor market shares and card acceptance. It also provides an overview of regulation, competitor activities and product innovation. It concludes with market forecasts and a SWOT analysis.
Scope- The focus of the report is on consumer payment cards, as opposed to commercial products;
- Data and analysis provided on debit cards and credit cards;
- The report parameters extend to card issuance only. Merchant acquiring and card processing are not covered;
- Historic market data is presented for 2001 to 2005, with forecast data presented to 2010. Competitor shares for card issuance are presented for 2005.
Highlights
Despite its history of high inflation and volatile growth, the Turkish economy has settled and is supporting a rapidly growing payment card market. Growth in terms of card in issue has grown at 25 per cent a year for the last five years, but the number of cards per consumer is still relatively low, indicating future growth potential.
Pay later cards, specifically revolving credit cards, are very popular in Turkey, accounting for around 40 percent of all cards in issue, a much higher figure than in most Western European countries.
Turkish credit card issuers are amongst the most innovative in the world. Issuers have very attractive loyalty programs and offer a choice of retailers where points can be earned or spent. One issuer has successfully introduced contactless payments in Istanbul.
Reasons to Purchase- Learn how the payment card market in Turkey has evolved over the last five years.
- Understand recent developments in the market in terms of consolidation, new entrants and product innovations.
- Find out Datamonitor's opinion on the future growth rate of the payment card market in Turkey, for both pay now and pay later cards.
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- EXECUTIVE SUMMARY
- INTRODUCTION
- What is this brief about?
- Scope of the brief
- Structure of the brief
- MARKET CONTEXT
- Introduction
- Country overview
- Demographics
- Economy
- Market size
- Cards in issue
- Number of transactions
- Value of card transactions
- Card acceptance
- POS statistics
- ATM statistics
- Market structure
- State owned banks
- Privately owned banks
- Islamic Finance Houses
- Saving Deposit Insurance Fund (SDIF)
- The Banking Sector Restructuring Program, 1999-2003
- Interbank structures for cards
- Regulatory environment
- Industry regulators
- Industry associations
- Credit bureaux
- Regulatory issues in the market
- Key issues
- Fraud and EMV
- COMPETITOR AND PRODUCT OVERVIEW
- Pay now cards
- Credit cards
- Card issuer market shares
- Pay now cards
- Credit cards
- Profiles of the top five card issuers
- Competitor developments
- Mergers, acquisitions and expansion activity in the Turkish banking sector
- Product analysis
- Pay later card design
- Loyalty programs
- Product Innovation
- Contactless Payments have been successfully introduced
- FORECASTING THE PAYMENT CARD MARKET IN TURKEY
- Forecasting the pay now card market
- Forecasting the credit card market
- SWOT Analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- APPENDIX
- Supplementary data
- Market context
- Definitions
- Research methodology
- Future readings
- Datamonitor’s custom research capabilities
- Cards & Payments Team contact details
- How to contact experts in your industry
- LIST OF TABLES
- Table 1: Turkey has a young population, 2005
- Table 2: GDP per capita for selected European countries, 2005
- Table 3: Income distribution in Turkey is less even than average
- Table 4: Turkey has taken considerable steps towards EMV compliance, 2005
- Table 5: Turkish issuers offer a wide range of card products, 2006
- Table 6: Datamonitor’s forecast for the pay now card market, 2006f - 2010f
- Table 7: Datamonitor’s forecast for the credit card market, 2006f-2010f
- Table 8: Population numbers and demographic splits in Spain and other majorEuropean countries, 2005
- Table 9: The percentage of people over the age of 20 in the major Europeancountries, 2005
- Table 10: GDP at current prices across major European countries, 2005
- Table 11: Real GDP growth rates, 2001 - 2005
- Table 12: POS terminals and population per terminal in Turkey, 2001-2005
- Table 13: ATM terminals and population per ATM in Turkey, 2001 - 2005
- Table 14: Current relevant Datamonitor publications, 2006
- Table 15: Future relevant Datamonitor publications, 2006
- LIST OF FIGURES
- Figure 1: Overview of Turkey, 2005
- Figure 2: Turkey has the second largest and youngest population in Europe,2005
- Figure 3: The service sector is the biggest contribut0r to the Turkish economy,2005
- Figure 4: After years of volatility, Turkish economic growth has recentlystabilized, 2001 -2005
- Figure 5: Inflation in Turkey has fallen substantially, 2001 - 2005
- Figure 6: Turkey has the third highest number of payment cards in Europe,2005
- Figure 7: Turkey has a below average level of payment cards per person, 2005
- Figure 8: Pay now cards account for around 60 per cent of the cards in issue,well below the European average.
- Figure 9: Credit cards account for the majority of card transactions in Turkey,2001-2005
- Figure 10: Credit card use has risen steadily whilst debit cards continue to beused approximately once a month, 2001 - 2005
- Figure 11: Pay now cards account for just over half the total card spending inTurkey, 2001- 2005
- Figure 12: In Turkey, the average pay now card transaction is of greater valuethan the average credit card transaction, 2001 - 2005
- Figure 13: The POS acceptance network in Turkey has grown rapidly, 2001 -2005
- Figure 14: The growth of the Turkish ATM network has been limited, 2001 - 2005
- Figure 15: The three pillars of Turkish commercial banking, 2006
- Figure 16: Visa has grown in importance in the pay now card market, 2001 -2005
- Figure 17: Maestro has become the dominant scheme in terms of transactionvalue, 2001 - 2005
- Figure 18: Visa continue to be the dominant scheme for credit cards in Turkey,2001 - 2005
- Figure 19: Maestro has overtaken Visa to dominate total transaction value, 2001- 2005
- Figure 20: Ziraat Bankasi is the largest Turkish issuer of pay now cards, 2005
- Figure 21: Yapi ve Kredi Bankasi is the most prolific card issuer in Turkey, 2005
- Figure 22: Garanti’s Flexicard system allows cardholders to customize theircards.
- Figure 23: Increased card use is set to drive the pay now card market in Turkey,2005 - 2010f
- Figure 24: Increased numbers of transactions is set to drive the Turkish creditcard market, 2005 - 2010f
- Figure 25: SWOT Analysis of the Turkish Payment Card Market
- Figure 26: Datamonitor’s core consulting capabilities
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