Payment Cards in the Netherlands 2006
Datamonitor
November 16, 2006 SKU: DFMN1378294
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Countries covered: Netherlands
Introduction
Payment Cards in the Netherlands is an invaluable guide to one of the most interesting markets in Europe. Created using a combination of secondary and primary research, this report provides statistics on market size, competitor market shares and acceptance. It also provides an overview of regulation, competitor activities and product innovation. Concludes with market forecasts and a SWOT analysis.
Scope of this report
- The focus of the report is on consumer payment cards, as opposed to commercial products.
- Data and analysis provided on debit cards, charge and deferred products, and revolving credit cards.
- The report parameters extend to card issuance only. Merchant acquiring and card processing are not covered.
- Historic market data is presented for 2001-2005, with forecast data presented to 2010. Competitor shares for card issuers are presented for 2005.
Research and analysis highlights
At 1.55 cards per head, penetration in the Netherlands is the second highest in Europe. This shows that the market as a whole is relatively mature. It also shows us that the population is generally comfortable with using payment cards.
From 2001 to 2005 the number of transactions has grown at an average annual rate of 3.6 per cent, with more than 1.8 billion transactions occurring in 2005. As opposed to many European countries, the upward trend in transaction numbers has primarily been driven by increased debit card usage.
While the current state of EMV migration in the Netherlands may appear alarming, there are several reasons for the slow progress. At the heart of this is the fact that the specific characteristics of the market in the Netherlands mean that there is almost no business case for EMV.
Key reasons to read this report
- Learn how the consumer card market in the Netherlands has developed over the last five years.
- Understand recent developments in the market in terms of consolidation, new entrants and product innovations.
- Find out Datamonitor's opinion on the future growth rate of this payment card market, including debit, credit, deferred debit and charge cards.
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- EXECUTIVE SUMMARY
- INTRODUCTION
- What is this brief about?
- Scope of the brief
- Structure of the brief
- MARKET CONTEXT
- Country overview
- Demographics
- Economy
- GDP
- Inflation
- Distribution of income (GINI Coefficient)
- Market size
- Cards in issue
- Market Penetration
- Number of transactions
- Frequency of use
- Value of card transactions
- Average transaction values
- Balances outstanding
- Card acceptance
- POS statistics
- ATM statistics
- Market structure
- Retail banks
- The retail banking market is highly concentrated
- Interbank structures for cards
- Regulatory environment
- Regulatory bodies
- De Nederlandsche Bank - DNB
- Netherlands Authority for the Financial Markets - AFM
- Banking associations
- Nederlandse Vereniging van Banken - NVB
- Other noteworthy associations
- Vereniging van Financierings ondernemingen in Nederland - VFN
- Credit bureaux
- Bureau Krediet Registratie - BKR
- Experian Nederlands
- Regulatory issues in the market
- European consumer credit directive
- Key issues
- Fraud and EMV
- Netherlands is lagging behind in the conversion to EMV
- Migration has been slow due to lack of a business case
- SEPA
- COMPETITOR AND PRODUCT OVERVIEW
- Card scheme market shares
- Pay now cards
- Credit cards
- Deferred debit and charge cards
- Card issuer market shares
- Pay now cards
- Credit cards
- Charge and deferred debit cards
- Competitor developments
- New market entry
- The launch of a monoline player has put ING in a strong position for further cross-border activity
- Consolidation in the Netherlands
- There has been little in the way of consolidation in the Netherlands since the early 1990s
- ABN Amro acquires controlling stake in Italy's Banca Antonveneta
- Product analysis
- Pay later card design
- Annual fees are commonplace, and are on the front line in price competition
- Purchase insurance is added to some packages
- Credit limits
- Loyalty programs
- ING Card offers its 'Shop' - a club loyalty program
- American Express' Membership Rewards program allows points to be exchanged for goods and services
- Product innovation
- Greencard is an innovative product targeted at the environmentally conscious
- ING Card Easy is aimed at consumers unfamiliar with credit
- FORECASTING THE PAYMENT CARD MARKET IN THE NETHERLANDS
- Forecasting the pay now card market
- Forecasting the credit card market
- Forecasting the charge and deferred debit card market
- SWOT Analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- APPENDIX
- Supplementary data
- Market context
- Definitions
- Affinity Card
- Credit Card
- Deferred debit/charge card
- EMV
- EPC
- ePurse
- Interchange
- Merchant Service Charge
- Pay now cards
- PoS Terminal
- Research methodology
- Cards and Payments database
- Future Readings
- Datamonitor's custom research capabilities
- Cards & Payments Team contact details
- How to contact experts in your industry
- List of Tables
- Table 1: Population distribution by age group in The Netherlands, 2005
- Table 2: GDP per capita for selected European countries, 2005
- Table 3: Inflation rates in a number of major European markets, 2001 - 2005
- Table 4: Income distribution in The Netherlands is less even than average
- Table 5: EMV migration in the Netherlands, June 2005
- Table 6: Product details of selected pay later card products in the Netherlands, 2006
- Table 7: Rates of tree replacement per type of expenditure on Greencard, 2006
- Table 8: Datamonitor's forecast of the pay now card market, 2006f-2010f
- Table 9: Datamonitor's forecast of the credit card market, 2005f-2009f
- Table 10: Datamonitor's forecast of the charge and deferred debit card market, 2006f-2010f
- Table 11: Population numbers and demographic splits in the Netherlands and other major European countries, 2005
- Table 12: The percentage of people over the age of 20 in the major European countries, 2005
- Table 13: GDP at current prices across major European countries, 2005
- Table 14: Real GDP growth rates, 2001-2005
- Table 15: POS terminals and population per terminal in the Netherlands, 2000-2004
- Table 16: ATMs and population per ATM in the Netherlands, 2000-2004
- Table 17: Current relevant datamonitor publications
- Table 18: Future relevant Datamonitor publications, 2006
- List of Figures
- Figure 1: The Netherlands: Key statistics
- Figure 2: The Netherlands has the sixth largest population in Europe, 2005
- Figure 3: The Netherlands is the sixth largest country in Europe in terms of absolute GDP, 2005
- Figure 4: The service sector is the most important contributor to the economy of the Netherlands, 2005
- Figure 5: The Netherlands has been one of the weakest performing economies in Europe, 2001-2005
- Figure 6: Pay now cards dominate the payment card market in the Netherlands, 2001-2005
- Figure 7: The Netherlands has the fourth highest level of cards per capita in Europe.
- Figure 8: Transaction numbers are dominated by pay now cards, 2001-2005
- Figure 9: Pay now cards are used with far greater frequency than pay later products, 2001-2005
- Figure 10: Pay now cards dominate overall transaction values and account for a rising share of the total, 2001-2005
- Figure 11: Average transaction values are highest on credit cards, 2001-2005
- Figure 12: The POS network in the Netherlands is limited, 2000-2004
- Figure 13: ATM provision is also limited in the Netherlands, 2000-2004
- Figure 14: Regulatory overview of the Netherlands, 2005
- Figure 15: The pay now card market in the Netherlands is entirely controlled by Maestro, 2001-2005
- Figure 16: Maestro accounts for the entire pay now card market in the Netherlands, 2001-2005
- Figure 17: MasterCard accounts for the largest share of the credit card market, a share that has increased over time, 2001-2005
- Figure 18: MasterCard also dominates credit card transaction values, 2001-2005
- Figure 19: MasterCard and Visa dominate the charge and deferred debit card space, 2001-2005
- Figure 20: MasterCard and Visa also dominate in terms of transaction values, 2001-2005
- Figure 21: Rabobank is the leading issuer in the pay now card market, 2005
- Figure 22: ING is the leading issuer in the credit card market, 2005
- Figure 23: ING and Rabobank dominate the charge and deferred debit card market, 2005
- Figure 24: The ING Card shop offers a range of discounts and offers to ING cardholders
- Figure 25: As it is a mature market, the pay now market will experience modest growth to 2010
- Figure 26: Both the number of cards and the number of transactions are going to drive the credit card market, 2005f - 2010f
- Figure 27: The number of deferred debit/charge cards in issue will fall from 2008
- Figure 28: SWOT analysis of the payment card market in the Netherlands, 2006
- Figure 29: Datamonitor's core consulting capabilities
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