Oral hygiene in New Zealand to 2012

Datamonitor
May 19, 2009
156 Pages - SKU: DFMN2281073
License type:
Countries covered: New Zealand

Introduction

This databook is a detailed information resource covering all the key data points on Oral hygiene in New Zealand. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope
  • Contains information on 5 categories: Toothpaste, Toothbrushes, Mouthwash, Dental floss and Denture care
  • Provides market value, volume, expenditure and consumption data by market, category and segment
  • Includes company and brand share data by categories
Highlights

The market for Oral hygiene in New Zealand increased between 2002-2007,at an average annual rate of 2.3%.

The leading company in the market in 2007 was Colgate-Palmolive Company. The second-largest player was Procter & Gamble Company, The with Johnson & Johnson in third place.Reasons to Purchase
  • Discover the major quantitative trends affecting the Oral hygiene markets
  • Understand consumers' consumption and expenditure patterns
  • Understand the future direction of the market with reliable historical data and full five year forecasting


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