Opportunities and Threats Impacting Slimming Body Care ProductsDatamonitorAugust 24, 2009 29 Pages - SKU: DFMN2429972 |
| Introduction Over 50% of consumers across 17 countries believe that physically attractive people have greater opportunities in life. This mindset reflects the importance attached to weight management and achieving a more desirable body shape. It is thus unsurprising that slimming products have emerged as a niche opportunity in personal care, especially as consumers adopt a more holistic approach to health Scope
Although there is little variation across regions, Brazilians are among the most likely to believe that physically attractive people have greater opportunities in life A significant proportion of consumers are unhappy with their appearance particularly their body shape. This creates opportunities to position beauty products as 'antidotes to reality' Reasons to Purchase
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