OTC Healthcare in Brazil to 2014

Introduction

This databook provides key data and information on the OTC healthcare market in Brazil. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

• Contains information on:analgesics,medicated skinproduct,topicalOTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits
• Market,category and segment level information on value with historic (2004-09) and forecast (2010-14) data
• Category level company and brand share as well as distribution share information for 2008 and 2009
• Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Brazil increased at a compound annual growth rate of 8.6% between 2004 and 2009.

The cough and cold preparations category led the OTC healthcare market in Brazil, accounting for a share of 18.6%.

Leading players in Brazilian OTC healthcare market include Johnson & Johnson, Sanofi-Aventis and Abbott Laboratories.

Reasons to Purchase

• Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Brazil
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements