OTC Healthcare in the US to 2011

Countries covered: United States Introduction This databook is a detailed information resource covering all the key data points on OTC Healthcare in the US. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011. Scope Contains information on:Analgesics,Cough & cold,Indigestion,Medicated skin products,Traditional medicines,Vitamins & Other OTC healthcare products Provides market value, volume, expenditure and consumption data by market, segment and subsegment Includes company and brand share data by categories Highlights The market for OTC Healthcare in the US increased between 2001-2006, growing at an average annual rate of 3.1%. The leading company in the market in 2006 was Pfizer Inc. The second-largest player was Wyeth with GlaxoSmithKline Plc in third place. Reasons to Purchase Discover the major quantitative trends affecting the OTC Healthcare markets Understand consumers' consumption and expenditure patterns Understand the future direction of the market with reliable historical data and full five year forecasting

Additional Information

Databooks are a detailed information resource covering all the key data points across all industry verticals. They provide data covering a particular market at country or regional level in comprehensive tabular and brief contextual format. The databook allows the user to study and analyze the data. This databook is comprised of an overview chapter covering the market as a whole, a chapter examining each category within the market, and a chapter containing socioeconomic analysis and data. It also includes a chapter detailing Datamonitor’s research methodology, and an appendix containing additional details.

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