MarketWatch Drinks - February 2012


February 21, 2012
SKU: DFMN3829054
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Countries covered: Global

Datamonitor's Drinks MarketWatch provides monthly insight into the key developments in the drinks industry, including the latest news, analysis, and opinion from Europe, North America, South and Central America, and Asia Pacific.

Introduction

The Drinks MarketWatch contains the latest news, analysis, and opinion, covering all the month's major issues including new products and innovations, mergers and acquisitions, and marketing and regulatory issues. It covers the period from December 15, 2011 to January 14, 2012.

Scope
  • Enhance your understanding of trends in the drinks industry by accessing the latest news and insight.
  • Drive product ideation by studying the latest drinks industry innovations from around the world.
  • Track competitor activity via the latest news on mergers, acquisitions, partnerships, and company expansions.
Highlights

A new water enhancer that can be used to turn any conventional beverage into an energy drink is the innovation that headlines this month's rundown of novel drinks industry launches. Other developments to feature include a selection of innovative flavors for the dairy drink market, and a surprising melding of alcoholic drinks and cupcakes.

Reasons to Purchase
  • What have been the key developments and trends in the drinks industry in December 2011 and January 2012?
  • What are the major new product and packaging developments in this sector that I need to be aware of?



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