Male Fragrances Market in Australia to 2014 (Fragrances)

Introduction

This databook provides key data and information on the Male Fragrances Market in Australia (Fragrances). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The male fragrances category was valued at A$177.3m ($148.7m) in 2009, representing a CAGR of 3.8% since 2004.

By the end of 2014, the male fragrances category will be worth A$200.4m ($168.1m), with an expected CAGR of 2.5% between 2009 and 2014.

The male fragrances market volume totaled 5.8 million units in 2009, representing a CAGR of 3.3% since 2004.

By the end of 2014, the male fragrances market will total 6.6 million units, with an expected CAGR of 2.6% between 2009 and 2014.

The male fragrances market was led by premium male fragrances (representing 58.6% of the total value), with mass male fragrances accounting for the remaining 41.4% share.

Coty Inc is the market leader with a 15.6% share of the market.

Reasons to Purchase

• Develop business strategies by understanding the quantitative trends within the Male Fragrances Market in Australia (Fragrances)
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements