News and Magazine in Taiwan to 2013

Introduction

This databook provides key data and information on the news and magazine market in Taiwan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share (News and Magazine) and company & brand share (Newspaper only). This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

• Contains information on two categories: newspapers and magazines
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share (Newspaper only) as well as distribution share (News and Magazine) information for 2007 and 2008

Highlights

The market for news and magazine in Taiwan increased at a compound annual growth rate of 2.5% between 2003 and 2008.

The newspapers category led the news and magazine market in Taiwan, accounting for a share of 76.2%.

Reasons to Purchase

• Develop business strategies by understanding the quantitative trends within the news and magazine market in Taiwan
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements