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- Chapter 1 Executive Summary
- Summary market level: news and magazine
- Market value
- Market value forecast
- Market volume
- Market volume forecast
- Market segmentation
- Summary category level: magazines
- Market value
- Market value forecast
- Market volume
- Market volume forecast
- Market segmentation
- Summary category level: newspapers
- Market value
- Market value forecast
- Market volume
- Market volume forecast
- Market segmentation
- Market share
- Chapter 2 Introduction
- What is this report about?
- How to use this report
- Market definition
- Chapter 3 Market Overview
- Value analysis (Euros), 2004-09
- Value analysis (Euros), 2009-14
- Value analysis (US dollars), 2004-09
- Value analysis (US dollars), 2009-14
- Volume analysis, 2004-09
- Volume analysis, 2009-14
- Distribution analysis
- Expenditure and consumption per capita
- Chapter 4 Category Analysis: Magazines
- Value analysis (Euros), 2004-09
- Value analysis (Euros), 2009-14
- Value analysis (US dollars), 2004-09
- Value analysis (US dollars), 2009-14
- Volume analysis, 2004-09
- Volume analysis, 2009-14
- Distribution analysis
- Expenditure and consumption per capita
- Chapter 5 Category Analysis: Newspapers
- Value analysis (Euros), 2004-09
- Value analysis (Euros), 2009-14
- Value analysis (US dollars), 2004-09
- Value analysis (US dollars), 2009-14
- Volume analysis, 2004-09
- Volume analysis, 2009-14
- Company and brand share analysis
- Distribution analysis
- Expenditure and consumption per capita
- Chapter 6 Country Comparison
- Value
- Volume
- Chapter 7 Macroeconomic Profile
- Macroeconomic Indicators
- Chapter 8 Research Methodology
- Methodology overview
- Secondary research
- Market modeling
- Creating an initial data model
- Revising the initial data model
- Creating a final estimate
- Creating demographic value splits
- Primary research
- Data finalization
- Ongoing research
- Chapter 9 Appendix
- Future readings
- How to contact experts in your industry
- Disclaimer
- List of Tables
- Table 1: News and magazine category definitions
- Table 2: News and magazine distribution channels
- Table 3: Italy, news and magazine, value by category (m), 2004-09
- Table 4: Italy, news and magazine, value forecast by category (m), 2009-14
- Table 5: Italy, news and magazine, value by category ($m), 2004-09
- Table 6: Italy, news and magazine, value forecast by category ($m), 2009-14
- Table 7: Italy, news and magazine, volume by category (copies, million), 2004-09
- Table 8: Italy, news and magazine, volume forecast by category (copies, million), 2009-14
- Table 9: Italy, news and magazine, distribution channels by volume (%), 2008-09
- Table 10: Italy, news and magazine, volume by distribution channel (copies, million), 2008-09
- Table 11: Italy, news and magazine, expenditure per capita (), 2004-09
- Table 12: Italy, news and magazine, forecast expenditure per capita (), 2009-14
- Table 13: Italy, news and magazine, expenditure per capita ($), 2004-09
- Table 14: Italy, news and magazine, forecast expenditure per capita ($), 2009-14
- Table 15: Italy, news and magazine, consumption per capita (copies), 2004-09
- Table 16: Italy, news and magazine, forecast consumption per capita (copies), 2009-14
- Table 17: Italy, magazines, value by segment (m), 2004-09
- Table 18: Italy, magazines, value forecast by segment (m), 2009-14
- Table 19: Italy, magazines, value by segment ($m), 2004-09
- Table 20: Italy, magazines, value forecast by segment ($m), 2009-14
- Table 21: Italy, magazines, volume by segment (copies, million), 2004-09
- Table 22: Italy, magazines, volume forecast by segment (copies, million), 2009-14
- Table 23: Italy, magazines, distribution channels by volume (%), 2008-09
- Table 24: Italy, magazines, volume by distribution channel (copies, million), 2008-09
- Table 25: Italy, magazines, expenditure per capita (), 2004-09
- Table 26: Italy, magazines, forecast expenditure per capita (), 2009-14
- Table 27: Italy, magazines, expenditure per capita ($), 2004-09
- Table 28: Italy, magazines, forecast expenditure per capita ($), 2009-14
- Table 29: Italy, magazines, consumption per capita (copies), 2004-09
- Table 30: Italy, magazines, forecast consumption per capita (copies), 2009-14
- Table 31: Italy, newspapers, value by segment (m), 2004-09
- Table 32: Italy, newspapers, value forecast by segment (m), 2009-14
- Table 33: Italy, newspapers, value by segment ($m), 2004-09
- Table 34: Italy, newspapers, value forecast by segment ($m), 2009-14
- Table 35: Italy, newspapers, volume by segment (copies, million), 2004-09
- Table 36: Italy, newspapers, volume forecast by segment (copies, million), 2009-14
- Table 37: Italy, newspapers, brand share by volume (%), 2008-09
- Table 38: Italy, newspapers, volume by brand (copies, million), 2008-09
- Table 39: Italy, newspapers, company share by volume (%), 2008-09
- Table 40: Italy, newspapers, volume by company (copies, million), 2008-09
- Table 41: Italy, newspapers, distribution channels by volume (%), 2008-09
- Table 42: Italy, newspapers, volume by distribution channel (copies, million), 2008-09
- Table 43: Italy, newspapers, expenditure per capita (), 2004-09
- Table 44: Italy, newspapers, forecast expenditure per capita (), 2009-14
- Table 45: Italy, newspapers, expenditure per capita ($), 2004-09
- Table 46: Italy, newspapers, forecast expenditure per capita ($), 2009-14
- Table 47: Italy, newspapers, consumption per capita (copies), 2004-09
- Table 48: Italy, newspapers, forecast consumption per capita (copies), 2009-14
- Table 49: Global news and magazine market value, 2009
- Table 50: Global news and magazine market split (value terms ($m), 2009), top five countries
- Table 51: Global news and magazine market volume, 2009
- Table 52: Global news and magazine market split (volume terms, 2009), top five countries
- Table 53: Italy population, by age group, 2004-09 (millions)
- Table 54: Italy population forecast, by age group, 2009-14 (millions)
- Table 55: Italy population, by gender, 2004-09 (millions)
- Table 56: Italy population forecast, by gender, 2009-14 (millions)
- Table 57: Italy nominal GDP, 2004-09 (bn, nominal prices)
- Table 58: Italy nominal GDP forecast, 2009-14 (bn, nominal prices)
- Table 59: Italy real GDP, 2004-09 (bn, 2000 prices)
- Table 60: Italy real GDP forecast, 2009-14 (bn, 2000 prices)
- Table 61: Italy real GDP, 2004-09 ($bn, 2000 prices)
- Table 62: Italy real GDP forecast, 2009-14 ($bn, 2000 prices)
- Table 63: Italy consumer price index, 2004-09 (2000=100)
- Table 64: Italy consumer price index, 2009-14 (2000=100)
- List of Figures
- Figure 1: Italy, news and magazine, value by category (m), 2004-14
- Figure 2: Italy, news and magazine, category growth comparison, by value, 2004-14
- Figure 3: Italy, news and magazine, volume by category (copies, million), 2004-14
- Figure 4: Italy, news and magazine, category growth comparison, by volume, 2004-14
- Figure 5: Italy, news and magazine, distribution channels by volume (%), 2008-09
- Figure 6: Italy, magazines, value by segment (m), 2004-14
- Figure 7: Italy, magazines, category growth comparison, by value, 2004-14
- Figure 8: Italy, magazines, volume by segment (copies, million), 2004-14
- Figure 9: Italy, magazines, category growth comparison, by volume, 2004-14
- Figure 10: Italy, magazines, distribution channels by volume (%), 2008-09
- Figure 11: Italy, newspapers, value by segment (m), 2004-14
- Figure 12: Italy, newspapers, category growth comparison, by value, 2004-14
- Figure 13: Italy, newspapers, volume by segment (copies, million), 2004-14
- Figure 14: Italy, newspapers, category growth comparison, by volume, 2004-14
- Figure 15: Italy, newspapers, company share by volume (%), 2008-09
- Figure 16: Italy, newspapers, distribution channels by volume (%), 2008-09
- Figure 17: Global news and magazine market split (value terms, 2009), top five countries
- Figure 18: Global news and magazine market value, 2004-09, top five countries
- Figure 19: Global news and magazine market split (volume terms, 2009), top five countries
- Figure 20: Global news and magazine market volume, 2004-09, top five countries
- Figure 21: Annual data review process
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