News and Magazine Market in Italy to 2014


February 15, 2011
74 Pages - SKU: DFMN6391187
License type:
Table of Contents Search inside this report Related Reports Detailed Contents
Countries covered: Italy

This report is one of many market Databooks covering key aspects of News and Magazine market:
  • Magazines - Weekly Magazine - Includes any magazine that is published on a weekly basis. Does not include comic books.
  • Magazines - Monthly Magazine - Includes any magazine that is published on a monthly basis. Does not include comic books.
  • Magazines - Other Magazine - Includes all other magazine that is not published on a monthly or weekly basis but is published on fortnightly, quarterly, annually, once in six months and etc. Does not include comic books.
  • Newspapers - Daily Newspaper - Includes any newspaper that is published on a daily basis.
  • Newspapers - Non-daily Newspaper - Includes any newspaper (other than free) that is published on a non-daily basis. Does not include comic books.

Introduction

This databook provides key data and information on the news and magazine market in Italy. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share (news and magazine) and company & brand share (newspaper only). This report also provides expenditure and consumption data for the historic and forecast periods.

Scope
  • Contains information on two categories : newspapers and magazines
  • Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
  • Category level company and brand share(newspaper only) as well as distribution share(news and magazine) information for 2008 and 2009
Highlights
  • The market for news and magazine in Italy increased at a compound annual growth rate of 3.2% between 2004 and 2009.
  • The magazines category led the news and magazine market in Italy, accounting for a share of 67.8%.
Reasons to Purchase
  • Develop business strategies by understanding the quantitative trends within the news and magazine market in Italy
  • Design effective marketing and sales strategies by identifying key market categories and segments
  • Identify key players within the market to plan lucrative M&A, partnerships and agreements



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