TABLE OF CONTENTS
ABOUT DATAMONITOR 2
THE FUTURE DECODED 4
What is a “lifestyle service”? 4
Why are lifestyle services becoming more popular? 4
Who is seeking to use a lifestyle service? 5
Where are lifestyle services being seen? 6
ACTION POINTS 7
Develop a “total cost of transaction” view 7
Leverage core skills in this new area 8
Don’t go it alone 8
APPENDIX 10
Relevant links 10