Jameson Case Study: targeting the "recession resistant" consumer

Introduction

This case study on Jameson forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how the whiskey brand has successfully continued to grow in the recession by targeting young males.

Reasons to Purchase

• Gain insight into the methods used by important industry players to give them a competitive edge
• Identify specific areas for operational improvements
• Capitalize on the knowledge of experienced companies when entering a new niche or market