Ice Cream Market in Thailand to 2014

Introduction

This databook provides key data and information on the ice cream market in Thailand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

• Contains information on four categories: artisanal ice cream, take-home ice cream, impulse ice cream and frozen yogurt
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
• Category level company and brand share as well as distribution share information for 2008 and 2009
• Review of the top two companies within the ice cream market, including company overview, key facts and business description

Highlights

The market for ice cream in Thailand increased at a compound annual growth rate of 7.4% between 2004 and 2009.

The impulse ice cream category led the ice cream market in Thailand, accounting for a share of 69.3%.

The leading player in the Thai ice cream market is Unilever and Nestle S.A.

Reasons to Purchase

• Develop business strategies by understanding the quantitative trends within the ice cream market in Thailand
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements