Homeworking 2003

CHAPTER 1 EXECUTIVE SUMMARY
Introduction
The future decoded
Action points

CHAPTER 2 FUTURE DECODED
Introduction
Key findings
Market size
Europe
U.S.
Market segments
Teleworkers vs. traditional homeworkers
Employment status
Profiles of homeworkers
Socio-economic groups
Males vs. females
Age groups
Ethnic minorities
Catalysts
Benefits to the homeworker
Benefits to the employer
Benefits to society
The growth rate of homeworking will accelerate
Market growth
Homeworkers’ consumption patterns will shift
The impact on food
The impact on drinks
The impact on personal care
The impact on shopping patterns
Conclusions

CHAPTER 3 ACTION POINTS
Introduction
Key findings
Help homeworkers to address the problems of homeworking
Reduce feelings of isolation
Distinguish between work and home life
Improve physical and mental health
Tailor new product development to homeworker needs
Encourage homeworkers to trade up
Consider the household rather than the individual

Tap into the extra time that homeworkers have

Address preferred homeworker distribution channels
Conclusions

CHAPTER 4 APPENDIX
Definitions
Research methodology
References
Some additional information
SPP writing team

How to contact experts in your industry

LIST OF TABLES
Table 1: Employment status of regular teleworkers in Europe, (m), 2000
Table 2: Average age for teleworkers, (yrs), 2000
Table 3: Global homeworking projections, by country and type, (m) and (%), 2005
Table 4: Change in homeworkers’ food consumption patterns, 2001
Table 5: Impact of homeworkers on lunch expenditure, 2000-2005
Table 6: Impact of homeworkers on dinner expenditure, 2000-2005
Table 7: Impact of homeworkers on snacking expenditure, 2000-2005
Table 8: Change in homeworkers’ drinks consumption patterns, 2003
Table 9: Impact of homeworkers on beverages expenditure, 2000-2005
Table 10: Impact of homeworkers on personal care expenditure, 2000-2005
Table 11: Trading up on personal care products among homeworkers, 2003
Table 12: Extra time generated by homeworking, by country, (m), 2005
Table 13: Change in homeworkers’ evening meal preparation, 2003
Table 14: Change in homeworkers’ post-work patterns, 2003
Table 15: European homeworkers by type and gender, (%), 2000
Table 16: European homeworking days, (bn), 2000
Table 17: Impact of homeworkers on retail food expenditure by country, ($m) 2000-05
Table 18: Impact of homeworkers on retail drinks expenditure by country, ($m)
2000-05
Table 19: Impact of homeworkers on retail personal care expenditure by country, ($m) 2000-05

LIST OF FIGURES
Figure 1: Homeworkers by frequency, U.S., (m), 2001
Figure 2: Global homeworking, by country and type, (m) and (%), 2000
Figure 3: Homeworkers by occupation (%), U.S., 2001
Figure 4: Teleworker age groups (%), U.S., 1999
Figure 5: Frequently cited benefits of homeworking, 1997-2001
Figure 6: Global homeworking, by country and type, (m) and (%), 2005
Figure 7: U.S. homeworkers’ use of spare time, 1997