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- Chapter 1 Executive Summary
- Summary category level: gum
- Chapter 2 Definition
- Chapter 3 Category Analysis: Gum
- Value analysis (Nigerian Naira), 2004-09
- Value analysis (Nigerian Naira), 2009-14
- Value analysis (US dollars), 2004-09
- Value analysis (US dollars), 2009-14
- Volume analysis, 2004-09
- Volume analysis, 2009-14
- Company and brand share analysis
- Distribution analysis
- Expenditure and consumption per capita
- Chapter 4 Macroeconomic Profile
- Macroeconomic Indicators
- Chapter 5 Research Methodology
- Methodology overview
- Secondary research
- Market modeling
- Creating an initial data model
- Revising the initial data model
- Creating a final estimate
- Creating demographic value splits
- Primary research
- Data finalization
- Ongoing research
- LIST OF FIGURES
- Figure 1: Gum, Nigeria, value by segment (NGNm), 2004-14
- Figure 2: Gum, Nigeria, category growth comparison, by value, 2004-14
- Figure 3: Gum, Nigeria, volume by segment (kg, million), 2004-14
- Figure 4: Gum, Nigeria, category growth comparison, by volume, 2004-14
- Figure 5: Gum, Nigeria, company share by value (%), 2008-09
- Figure 6: Gum, Nigeria, distribution channels by value (%), 2008-09
- Figure 7: Annual data review process
- LIST OF TABLES
- Table 1: Gum category definitions
- Table 2: Gum distribution channels
- Table 3: Gum, Nigeria, value by segment (NGNm), 2004-09
- Table 4: Gum, Nigeria, value forecast by segment (NGNm), 2009-14
- Table 5: Gum, Nigeria, value by segment ($m), 2004-09
- Table 6: Gum, Nigeria, value forecast by segment ($m), 2009-14
- Table 7: Gum, Nigeria, volume by segment (kg, million), 2004-09
- Table 8: Gum, Nigeria, volume forecast by segment (kg, million), 2009-14
- Table 9: Gum, Nigeria, brand share by value (%), 2008-09
- Table 10: Gum, Nigeria, value by brand (NGNm), 2008-09
- Table 11: Gum, Nigeria, company share by value (%), 2008-09
- Table 12: Gum, Nigeria, value by company (NGNm), 2008-09
- Table 13: Gum, Nigeria, distribution channels by value (%), 2008-09
- Table 14: Gum, Nigeria, value by distribution channel (NGNm), 2008-09
- Table 15: Gum, Nigeria, expenditure per capita (NGN), 2004-09
- Table 16: Gum, Nigeria, forecast expenditure per capita (NGN), 2009-14
- Table 17: Gum, Nigeria, expenditure per capita ($), 2004-09
- Table 18: Gum, Nigeria, forecast expenditure per capita ($), 2009-14
- Table 19: Gum, Nigeria, consumption per capita (kg), 2004-09
- Table 20: Gum, Nigeria, forecast consumption per capita (kg), 2009-14
- Table 21: Nigeria population, by age group, 2004-09 (millions)
- Table 22: Nigeria population forecast, by age group, 2009-14 (millions)
- Table 23: Nigeria population, by gender, 2004-09 (millions)
- Table 24: Nigeria population forecast, by gender, 2009-14 (millions)
- Table 25: Nigeria nominal GDP, 2004-09 (NGNbn, nominal prices)
- Table 26: Nigeria nominal GDP forecast, 2009-14 (NGNbn, nominal prices)
- Table 27: Nigeria real GDP, 2004-09 (NGNbn, 2000 prices)
- Table 28: Nigeria real GDP forecast, 2009-14 (NGNbn, 2000 prices)
- Table 29: Nigeria real GDP, 2004-09 ($bn, 2000 prices)
- Table 30: Nigeria real GDP forecast, 2009-14 ($bn, 2000 prices)
- Table 31: Nigeria consumer price index, 2004-09 (2000=100)
- Table 32: Nigeria consumer price index, 2009-14 (2000=100)
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