Home > Back to Publisher > Report Information

Marketing To New And Growing Wealth Segments

Datamonitor
August 31, 2006
30 Pages - SKU: DFMN1344362

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Europe

Introduction

The profile of wealth management clients in Europe is currently changing in response to wider social and economic changes. These are creating a higher level of demand for wealth management services among certain groups, and wealth managers are in the process of identifying how to effectively target these groups.

Scope of this report

Considers the rise of certain client types across Europe;
Provides examples of global marketing and client acquisition strategies.

Research and analysis highlights

The key to marketing to entrepreneurs and the owners of small businesses is to demonstrate an understanding of the current and future issues facing this group. Wealth managers must be able to show that they are flexible and immersed in the business environment, with knowledge of the services and support that small businesses require.

Retirees are often considered by wealth managers to be a difficult segment to target through marketing, for several reasons. Firstly, this group do not necessarily have the same set of objectives for the management of their wealth as younger clients they may want to focus on finding effective ways to pass their wealth on rather than develop it.

Wealth managers seeking to attract families need to develop ways of bringing this potentially diverse group together and demonstrate the ability of the bank to cater to a variety of needs as well as manage the wealth of the whole family in a unified way.

Key reasons to read this report

Identify the fastest growing and potentially most important groups of clients in the European market;
Gain insight into existing strategies used by competitors to attract valuable client segments.

CHAPTER 1 INTRODUCTION: Overview; What is this report about?; Who is the target reader?; How to use this report
CHAPTER 2 BEST PRACTICE IN MARKETING TO NEW AND GROWING CLIENT SEGMENTS: Introduction; Entrepreneurs are best targeted using an information-based approach that demonstrates understanding of their needs; Wealth managers should promote holistic solutions to the retired market; Marketing to families often focuses on intangible aspects of the service
CHAPTER 3 GROWING CLIENT SEGMENTS IN EUROPE: Introduction; Entrepreneurs and small business owners will be the most important segment in the next five years; Social developments mean that retirees are becoming wealthier and more populous; Families are becoming more important to businesses
CHAPTER 4 TARGETING GROWING SEGMENTS: Introduction; Wealth managers successfully targeting entrepreneurs recognise the unique needs of this group; It has traditionally been difficult for wealth managers to successfully market to retirees; There are several strategies currently being used to target families across the generations
CHAPTER 5 APPENDIX: Supplementary data; SPP writing team; Further reading
List of Tables: Table 1: What client types offer the greatest potential in your market in the next 5 years?

More Europe Financial Services Reports

Cerulli Edge - Europe Edition Topic: Institutional (2Q 2012) by Cerulli Associates
We are pleased to present the second quarter 2012 issue of The Cerulli Edge—Europe Edition. In this Institutional Issue, Cerulli dedicates articles to the following ...

Personal Accident and Health Insurance in the UK, Trends and Opportunities to 2016 by Timetric
Synopsis The report provides in depth market analysis, information and insights into the UK personal accident and health insurance market, including: The UK personal accident ...

Store Cards in the Netherlands by Euromonitor International
The store card, which has never been a popular concept in the Netherlands, is in fast decline. Dutch consumers have more faith in the forms ...

Pre-Paid Cards in the Netherlands by Euromonitor International
Pre-paid cards recorded dynamic growth in volume and value transactions in 2011. It should be noted that the sales base was low at the start ...

Debit Cards in the Netherlands by Euromonitor International
The proprietary Dutch PIN brand is to disappear at the end of 2011, with EMV chip-based technology replacing the magnetic strip. The roll-out for the ...

See all reports like this >>

More Europe Reports

A Comprehensive Study Of The UK Video Conferencing Equipment Market In 2010, Rating & Valuing Each Of The 30 Companies That Operate In Today's Market by Plimsoll Publishing Ltd.
The Plimsoll Analysis provides you with the most up to date and comprehensive analysis of the top 9 companies operating the market. It is ...

A Comprehensive Study Of The UK Tableware Market In 2010, Rating & Valuing Each Of The 166 Companies That Operate In Today's Market by Plimsoll Publishing Ltd.
The Plimsoll Analysis provides you with the most up to date and comprehensive analysis of the top 9 companies operating the market. It is ...

A Comprehensive Study Of The UK Surveyors & Valuers Market In 2010, Rating & Valuing Each Of The 943 Companies That Operate In Today's Market by Plimsoll Publishing Ltd.
The Plimsoll Analysis provides you with the most up to date and comprehensive analysis of the top 9 companies operating the market. It is ...

A Comprehensive Study Of The UK Subsea Engineering Market In 2010, Rating & Valuing Each Of The 142 Companies That Operate In Today's Market by Plimsoll Publishing Ltd.
The Plimsoll Analysis provides you with the most up to date and comprehensive analysis of the top 9 companies operating the market. It is ...

A Comprehensive Study Of The UK Structural Engineering Consultancy Market In 2010, Rating & Valuing Each Of The 300 Companies That Operate In Today's Market by Plimsoll Publishing Ltd.
The Plimsoll Analysis provides you with the most up to date and comprehensive analysis of the top 9 companies operating the market. It is ...

See all reports like this >>

Marketing To New And Growing Wealth Segments

Share this report

Other tasks

Research Assistance

Related Markets

Financial Services Reports

Free Alert Me service