Green Consumers in Russia

Introduction

Companies across multiple industries are developing products and services to harness the opportunities arising from environmentally conscious consumers. Targeting and reaching those customers requires sophisticated intelligence which relates to specific industries and includes breakdowns based on demographics, attitudes and behaviors.

Scope

• An examination of how environmentally conscious Russia consumers are, and how this translates into green behaviours.
• An exploration of which factors affect a consumer's choice to undertake green behaviours and purchase sustainable products.
• A snapshot of the Russia's energy, retail and automotive sectors, and analysis on the presence of green consumerism in these markets.
• Insight into which demographic groups are most responsive to environmental concerns in each sector.

Highlights

Russian consumers are aware of environmental problems and how human activities are contributing to them, but feel their concerns and motivations are not in line with those of private businesses.

The majority of Russian consumers undertaking green behaviors are doing so primarily in order to benefit the environment, to save money and to benefit from government incentives.

Consumer-side impacts on the environment are severely limited by issues such as restricted government legislation and a non-existent electric/hybrid car market in Russia.

Reasons to Purchase

• Understand the factors that are driving the growth of green consumerism in the Russia.
• Project which sectors present the best opportunities for green products and services.
• Develop targeted marketing strategies based on those demographic groups that are most receptive to environmental concerns.