Global Whiskey (Whisky) to 2014 (Spirits)

Introduction

This databook provides key data and information on the Global Whiskey (Whisky) (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

• The whisk(e)y category was valued at $70,644.5m in 2009, representing a CAGR of 4% since 2004.
• By the end of 2014, the whisk(e)y category will be worth $84,269.3m, with an expected CAGR of 3.6% between 2009 and 2014.
• The whisk(e)y market volume totaled 2,558.8 million liters in 2009, representing a CAGR of 4.7% since 2004.
• By the end of 2014, the whisk(e)y market will total 3,113.6 million liters, with an expected CAGR of 4% between 2009 and 2014.
• The whisk(e)y market was led by scotch whisky (representing 47.7% of the total value) followed by other whisk(e)y and American whiskey, with a 29% and 10.6% market share, respectively. Canadian whiskey and Irish whiskey constitute the remaining segments with a 9.6% and 3% market share, respectively.
• United Spirits Limited is the market leader with a 22.1% share of the market.
• Global Whiskey (Whisky) (Spirits)
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