The Future of Personal Care Consumer Trends in the US: Winning strategies in a new decade

Datamonitor
July 13, 2011
178 Pages - SKU: DFMN6462642
License type:
Table of Contents Related Reports
Countries covered: United States

Introduction

In the aftermath of one of the most dynamic recessionary periods in history, it is crucial that the personal care industry recognizes how consumer attitudes and behavioral traits are evolving. Although familiarity is seen as a key driver of choice of personal care product, greater focus on obtaining value and complex buying behavior means shoppers are willing to switch to alternative products.

Features and benefits
  • Ensure that new product development, positioning and marketing activities align with the key short and long-term trends influencing consumer behavior
  • Recognize which attributes most influence perceptions of value when buying personal care products, and ensure product positioning is aligned with this
  • Gain inspiration from best practice product launches in the personal care market to ensure shoppers feel they are getting maximum value for money
Highlights

Consumers are feeling more pressurized than ever to gain perceived social acceptance among peers through maximizing personal appearance. This is resulting in shoppers seeking out the latest personal care products that offer personalized benefits in a quick and easy manner, with choice of product purchased becoming increasingly selective.

Although consumers are seeking out personal care products that offer maximum results in a quick and easy manner, concerns about the environment and one’s own health will continue to impact choice of product purchased, with shoppers reluctant to trade-off between maximum efficacy and other key need states influencing perceptions of value.

Your key questions answered
  • What are the key trends influencing purchasing behavior in the personal care industry?
  • To what extent is efficacy and time-scarcity influencing choice of personal care products purchased?
  • What are consumers' most pressing health/ environmental/ ethical concerns when it comes to purchasing personal care products?
  • To what extent have consumers looked to moderate their personal care regimes in recent years because of reduced levels of financial well-being?
  • What are consumer attitudes towards private label personal care products?
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