Feminine care in Australia to 2012

Datamonitor
February 11, 2009
135 Pages - SKU: DFMN2121970
License type:
Countries covered: Australia

Introduction

This databook is a detailed information resource covering all the key data points on Feminine care in Australia. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012

Scope
  • Contains information on 4 categories: Internal Cleansers, Pantiliners & shields, Sanitary Pads and Tampons
  • Provides market value, volume, expenditure and consumption data by market, category and segment
  • Includes company and brand share data by categories
Highlights

The market for Feminine care in Australia increased between 2002-2007, growing at an average annual rate of 5.7%.

The leading company in the market in 2007 was Svenska Cellulosa Aktiebolaget SCA. The second-largest player was Johnson & Johnson with Kimberly-Clark Corporation in third place.

Reasons to Purchase
  • Discover the major quantitative trends affecting the Feminine care markets
  • Understand consumers' consumption and expenditure patterns
  • Understand the future direction of the market with reliable historical data and full five year forecasting


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