How To Exploit New Wellness Trends In Drinks

Introduction
Consumers spent more than US$25bn on 'wellness drinks' in 2005, making up 12% of all soft drinks spending across the US and Europe. The market represents a major opportunity for drinks marketers, as consumers become aware of the link between diet and lifestyle. Drinks offer consumers a convenient way of maximizing nutrition and 'feel-good' benefits while living increasingly hectic lifestyles.

Scope
Quantitative data covering wellness drinks sales value and volume between 2000 and 2010, broken down by country and category.
Population data showing the numbers of regular and occasional users of natural products between 2000 and 2010, broken down by country.
Survey-based insights into consumers' attitudes towards their bodies and minds, and how they affect consumption behavior.
Detailed action points offering practical strategies based on the trends and insights analyzed in the report.
Highlights
Growth in wellness drinks consumption is no longer driven by diet products: functional drinks saw sales in the US rise by more than 5% a year over the 2000-2005 time period, while natural and organic drinks grew by almost 30% every year. In Europe, functional, natural and organic drinks grew at double the rate of diet drinks.

There are 58 million 'loyal' users of natural products in Europe, and another 39 million in the US. Along with 177 million European and 123 million American 'occasional' users, they make up well over half the total population. The number of people who do not seek out natural products is forecast to decline by 3% a year in both countries.

According to a global online poll conducted by The Economist, health was the most important factor considered important for personal happiness, with only family relations coming close. Similarly, 90% of European and US consumers surveyed by Datamonitor believe that improving their health is important and 66% have taken recent steps to improve it.

Reasons to Purchase
Obtain exclusive data concerning value consumption of all different wellness drinks categories over time
Understand the attitudes driving changes in consumers' healthy drinks consumption behavior
Improve your marketing strategy by tailoring wellness drinks to the most important consumer needs