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| Introduction The European healthcare IT market is currently undergoing significant changes. The ongoing demographic shift, looming EU ehealth targets and mounting pressure to contain healthcare costs are all affecting the way in which governments and providers purchase IT. This brief examines how the competitive landscape has responded and how it will continue to evolve with the market. Scope The dynamics of the market for information technology in Healthcare providers. Provides profiles for a selection of IT vendors operating in these markets. Highlights Vendors are shifting their focus to NEU10 markets. Local partnerships are increasingly important in fragmented services markets. Success in this sector requires a specialized marketing approach. Reasons to Purchase Discover the key success factors for technology vendors and systems integrators hoping to sell into healthcare providers. Learn which vendors are the most critical partners in this market. |
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