Ethnic skincare case study: capitalizing on a growing sector in the US

Datamonitor
February 5, 2009
19 Pages - SKU: DFMN2120093
License type:
Countries covered: United States

Introduction

This report on ethnic skincare forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at two brands designed for African Americans, Soft & Beautiful, an Alberto Culver brand, along with Carol's Daughter, an independent company.

Reasons to Purchase
  • Gain insight into the methods used by important industry players to give them a competitive edge
  • Identify specific areas for operational improvements
  • Capitalize on the knowledge of experienced companies when entering a new niche or market


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