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Enterprise Applications in the Asia-Pacific Higher Education Market (Strategic Focus)

Datamonitor
June 24, 2009
38 Pages - SKU: DFMN2303337

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Introduction

Economic growth and demands for increased access are driving the transformation of higher education in APAC. Further investments are likely, but the scale of need will overwhelm public budgets, requiring institutions to leverage technology in order to do significantly more with only incrementally more resources. Consequently, APAC will become an increasingly attractive opportunity for vendors.

Scope

Identifies the potential drivers and inhibitors to the uptake of enterprise applications in the APAC higher education market
Offers insight into which solutions and messaging institutions will most compelling
Explores the competitive landscape for enterprise applications across the APAC higher education market

Highlights

Opportunities abound in enterprise applications market but it will take a slow, steady hand.

Many vendors view Australia as the preferred beach head for entry into APAC.

The 'usual suspects' and those entirely 'off the radar' populate the competitive landscape.

Reasons to Purchase

Identify what drives institutions to purchase enterprise applications in APAC
Gain insight into which solutions institutions find most appealing
Understand what strategies and actions are likely to be successful in the APAC higher education market

Overview
Catalyst: Summary
KEY MESSAGES: Extreme heterogeneity characterizes the APAC higher education market; Opportunities abound in enterprise applications market but it will take a slow, steady hand; Many vendors view Australia as the preferred beach head for entry into APAC; The 'usual suspects' and those entirely 'off the radar' populate the competitive landscape; Rome was not built in a day and neither will a presence in the APAC region
MARKET OPPORTUNITY: While the 'west' once captivated America, the 'east' now captivates the world; The APAC market is comprised of a diverse set of countries; A slew of factors are driving the uptake of enterprise applications in APAC; An improved higher education system is core to continued economic development; The appetite for higher education far exceeds its availability in the region; First come the investments and then come the reporting requirements; Short and long-term issues inhibit the uptake of more sophisticated IT solutions; The readiness of the existing IT infrastructure varies considerably across countries; In-house development offers a cost-effective method for obtaining reasonable capabilities; Competition amongst institutions has not yet peaked to drive the uptake of IT-enabled services; Overall, IT spending by APAC institutions will continue to grow at an attractive rate; Institutional IT budgets will be largely resilient in the wake of the global economic downturn; The APAC higher market is growing but remains relatively small compared to North America & Europe
CUSTOMER IMPACT: Contradiction characterizes the approach IT amongst APAC institutions; The uptake of specific solution areas varies dramatically by country; Institutions have made investments in the adoption of SIS solutions; LMS is surging in the APAC higher education market, but some institutions are being left behind; APAC institutions offer considerable and diverse opportunities for CRM vendors
COMPETITIVE LANDSCAPE: The judgment is still out for the SIS landscape across much of the APAC region; The usual suspects have strength in the APAC LMS market; The field of competitors is relatively open for CRM across the higher education market
GO TO MARKET: Build a physical and visible presence and make a long-term commitment to the market; Move away from a US or UK-centric view of higher education technology; Building a stable of the right reference accounts is crucial to success in this industry
APPENDIX: Abbreviations; Methodology; Further reading; Ask the analyst; Datamonitor consulting; Disclaimer
List of Tables: Table 1: Demographic data & education characteristics by country; Table 2: 2008 rankings of top 25 universities globally; Table 3: IT infrastructure by country, 2006; Table 4: Total higher education IT spend by region (US$ millions): 2007 - 2013; Table 5: Prestigious university associations in the US, UK and Australia
List of Figures: Figure 1: 2008 GDP for selected countries; Figure 2: GDP growth rates for selected countries: 2006 - 2008; Figure 3: Tertiary enrollment for selected countries: 2006; Figure 4: Tertiary-aged population & higher education enrollment rate by country; Figure 5: General business objectives for IT investment segmented by country; Figure 6: Institutional IT budget growth segmented by country: AY 2008-2009; Figure 7: Institutional IT budget allocations segmented by country; Figure 8: Total higher education IT spend by region (US$ millions): 2007 - 2013; Figure 9: Major strategic goals for IT segmented by country; Figure 10: General IT objectives for investment segmented by country; Figure 11: Institutional approach to implementing an SIS solution; Figure 12: The approach to implementing an LMS varies by country; Figure 13: Institutional plans to purchase a CRM solution segmented by country; Figure 14: SIS vendor uptake amongst institutions with a commercial solution; Figure 15: LMS vendor uptake amongst institutions with a commercial solution; Figure 16: Institutional uptake of different CRM vendors

Enterprise Applications in the Asia-Pacific Higher Education Market (Strategic Focus)

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