Enjoy Life Natural Brands Case Study: capitalizing on rising consumer interest in anti-allergy foods
Datamonitor
August 7, 2009 SKU: DFMN2421738
|
|
Introduction
This case study on Enjoy Life Natural Brands forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the company has gained advantage in the growing anti-allergy foods market by focusing on developing foods that are free from multi-allergens.
Reasons to Purchase
- Gain insight into the methods used by important industry players to give them a competitive edge
- Identify specific areas for operational improvements
- Capitalize on the knowledge of experienced companies when entering a new niche or market
|
- DATAMONITOR VIEW
- CATALYST
- SUMMARY
- ANALYSIS
- The anti-allergy food market is growing as safety- and health-conscious consumers look to manage actual or perceived reactions to specific ingredients
- Allergy and intolerance concerns affect a relatively high proportion of consumers
- Food allergies are an emerging public health problem, especially in North America
- Enjoy Life Natural Brands has gained market advantage by offering a unique multi-allergen-free food focus
- Enjoy Life's products are free from eight common allergens, while its rivals concentrate on one or two allergies only
- The company specializes in snack, breakfast and lunchtime products
- The recession has seen the company cut back on planned product launches
- Enjoy Life could expand into producing dinnertime foods, an area that it currently does not cover
- Enjoy Life utilizes a broad array of marketing techniques to promote its products to both consumers and professionals
- Conclusions
- APPENDIX
- Case study series
- Methodology
- Secondary sources
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Figures
- Figure 1: Marked differences characterize food allergies and intolerances
- Figure 2: Number of global food and drink launches that have no gluten, no dairy or no peanut claims, 2004-08, by stock keeping unit (SKU)
- Figure 3: The US is the leading country for allergy free product launches
- Figure 4: Some consumers in the Americas are avoiding certain products due to allergy and intolerance concerns
- Figure 5: Enjoy Life produces non-allergen foods in eight categories
- Figure 6: Enjoy Life's products use symbols to highlight their allergen-free status
Share this report
Other tasks Related Markets Allergy/Immunology Reports Free Alert Me service Receive bi-weekly email alerts on new market research Sign Up Today!
|
