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Education Technology - Digital Learning in the Education Market (Review Report)

Datamonitor
September 13, 2007
50 Pages - SKU: DFMN1561363

Abstract Table of Contents Search inside this report Related Reports

Introduction

As external demands for accountability escalate and the need to do more with the same or less becomes a permanent reality for education, institutions will increasingly turn to educational technology as a strategy to improve instructional effectiveness.

Scope

Identifies the potential drivers and inhibitors to the uptake of educational technology.
Offers a "birds-eye" view of institutional preferences for leading solutions.
Explores the competitive landscape for LMS and lecture capture solutions.
Forecasts student spending on LMS solutions in the US, UK and Australia.

Highlights

The landscape for educational technology is evolving rapidly in the education market.

The global marketplace offers new opportunities for vendors serving education institutions.

The competitive landscape for educational technology represents an appealing prospect for vendors.

Reasons to Purchase

Understand what drives institutions to purchase educational technology
Gain insight into what sales strategies will be most effective when selling LMS and lecture capture solutions
Identify which markets offer the most opportunity for LMS vendors

DATAMONITOR VIEW: CATALYST; SUMMARY; METHODOLOGY
EXECUTIVE SUMMARY: Introduction; The New Landscape for Educational Technology (Market Focus); Capturing the Global Market for Educational Technology (Strategy Focus); Understanding the Competitive Landscape for Educational Technology (Technology Focus); Global Spending on Learning Management Solutions to 2012 (Databook); THE NEW LANDSCAPE FOR EDUCATION TECHNOLOGY (MARKET FOCUS); Summary; The landscape for educational technology is evolving rapidly in the education market; A complex set of forces drives the uptake of educational technology; Government policies are driving more educators to tailor their instruction to the individual needs of students; Important constituency groups expect to see technology used in the classroom; There is a growing belief that the millennial generation prefers learning with the support of technology; As the baby boom generation retires, the next generation of teachers will only know a digital world; Online learning offers a solution to the challenge of increasing access while maintaining costs; Significant factors impede the more substantive adoption of educational technology; Popular support has waned for using technology as a tool to reform education institutions; New governmental priorities are impeding the adoption of educational technology; Technology purchases must compete with other priorities for increasingly scarce budgetary resources; Moving to the next level of technology adoption requires significant and difficult behavioral changes; Educators will become increasingly sophisticated consumers of educational technology; The most appealing solutions will provide compelling evidence of their effectiveness; Seeking the benefits of standardization, institutions will migrate from point to enterprise-wide solutions; The acceptance of vendor-hosted solutions and other delivery options will grow in the market; Vendors must seek out and support the third-party evaluation of their solutions; Innovative pricing strategies will help put new technology into the hands of educators; CAPTURING THE GLOBAL MARKET FOR EDUCATIONAL TECHNOLOGY (STRATEGY FOCUS); Summary; The global marketplace offers new opportunities for vendors serving education institutions; LMS is rapidly becoming a mission-critical application in higher education; US higher education institutions will increase spending on LMS through more broad and deep deployments; The uptake of LMS solutions will expand rapidly in the UK higher education market; The rate of growth for spending on LMS by Australian institutions will begin to slow over the near-term; The landscape for LMS adoption is diverse and evolving; There are four approaches that institutions are likely to take when selecting an LMS solution; Institutional preferences for LMS solutions are not monolithic and vary across geographic regions; Lecture capture solutions represent the next horizon for extending the power of LMS solutions; While LMS is quickly becoming a mature solution, opportunities for growth still exist; Venodrs should tailor their strategy to the unique requirements of regional markets; Offering options will help LMS vendors to differentiate themselves in the market; UNDERSTANDING THE COMPETITIVE LANDSCAPE FOR EDUCATION TECHNOLOGY (TECHNOLOGY FOCUS); Summary; The competitive landscape for educational technology represents an appealing opportunity for vendors; While a relatively mature and widely adopted, online learning continues to evolve; Online learning is supported by a diverse set of applications; LMS solutions are increasingly used as powerful pedagogical tools; Portfolios in LMS solutions; Performance reporting; A few players dominate the competitive landscape for LMS solutions; ANGEL Learning; Blackboard; Desire2Learn; eCollege; Open source applications are an important alternative to commercial solutions; Lecture capture applications are an emerging solution area in higher education; Lecture capture solutions offer a pedagogically attractive extension to traditional and online courses; Students use lecture capture solutions in potentially unexpected ways; There are few obstacles to the more widespread adoption of lecture capture solutions; Innovative vendors are taking an early lead in the higher education market; Anystream; Lectopia; Sonic Foundry; Tegrity; The competitive landscape is not monolithic and considerable opportunities remain; Reporting and analytics functionality represents an attractive area for growth; Lecture capture solutions will become an important extension of the LMS; GLOBAL SPENDING ON LMS TO 2012 (DATABOOK); Introduction; Definitions; Spending by US higher education institutions on LMS to 2012; Spending by US higher education on LMS by institutional type to 2012; Spending by UK higher education institutions on LMS to 2012; Spending by Australian higher education institutions on LMS to 2012
APPENDIX: Definitions; Extended mehodology; Further reading; Ask the analyst
List of Tables: Table 1: Digital rights management definitions; Table 2: Spending by US higher education institutions on LMS to 2012; Table 3: Spending by US higher education on LMS by institutional type to 2012; Table 4: Spending by UK higher education institutions on LMS to 2012; Table 5: Spending by Australian higher education institutions on LMS to 2012
List of Figures: Figure 1: Accessibility to the Internet for instructional purposes has grown rapidly in the US K12 market; Figure 2: IT spending in the education market will grow at a somewhat austere rate over the next five years; Figure 3: Spending by US higher education institutions on LMS to 2012; Figure 4: Spending by UK higher education institutions on LMS to 2012; Figure 5: Spending by Australian higher education institutions on LMS to 2012; Figure 6: The global LMS market is segmented into four categories; Figure 7: The US LMS market supports a diverse set of vendors and approaches; Figure 8: Internal development is a popular alternative to commercial LMS in the UK; Figure 9: Blackboard has a significant position in the Australian LMS market; Figure 10: The adoption of iPods in the market has been rapid; Figure 11: The adoption of lecture capture solutions varies by country; Figure 12: Spending by US higher education institutions on LMS to 2012; Figure 13: Spending by US higher education on LMS by institutional type to 2012; Figure 14: Spending by UK higher education institutions on LMS to 2012; Figure 15: Spending by Australian higher education institutions on LMS to 2012

Education Technology - Digital Learning in the Education Market (Review Report)

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