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Economic Outlook: Enterprise Mobility (Market Focus)

Datamonitor
June 7, 2007
23 Pages - SKU: DFMN1526759

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Introduction

This brief highlights the key trends in the enterprise mobility market at present and likely future developments. It discusses the drivers and inhibitors for mobile solution uptake and provides a perspective on market revenue growth over the coming years. The brief also analyzes the leading vendors, their preferred routes to market, as well as current variations by geography and vertical market.

Scope

Discusses the key trends impacting the current state of the enterprise mobility market.

Analyzes which geographical and vertical markets are driving investments in enterprise mobility.

Provides a market forecast of expenditure in different areas of enterprise mobility in Europe.

Compares different solutions offered by leading vendors in enterprise mobility.

Highlights

Enterprise mobility is moving from the early adopter stage to become a mainstream focus for enterprises and their IT departments. The outlook for vendors is positive as revenue growth continues and more enterprises deploy mobile email technologies.

Enterprises still list security concerns as the top inhibitor: scares of Internet breaches and data leakage are causing enterprises to be cautious when considering or deploying mobility solutions. This may also be due to a lack of understanding of security technologies.

At the moment there are no clear leaders in the enterprise mobility market. However a few key players have developed strong offerings and are competing to make a significant impact in this market. Recently there have been some notable acquisitions as mobility vendors try to strengthen their offering and the market begins to consolidate.

Reasons to Purchase

Understand significant trends in the mobility technology market in order to plan your go-to-market strategy.

Find the vertical markets which are driving growth in order to target your solutions.

Discover how enterprise mobility budgets are split and how expenditure is due to change.

DATAMONITOR VIEW
CATALYST
SUMMARY
METHODOLOGY
ANALYSIS: Introduction; Enterprise mobility in context; New device features and developments in cellular networks are driving interest in mobility; The uptake of 3G is increasing; Fixed mobile convergence (FMC) shows clear business benefits; The emergence of dual-mode devices will lead to the desk phone becoming less significant; As vendors begin to consolidate, the range of solutions is expanding; Although mobile email adoption has taken off, the enterprise mobility market is still relatively immature; Mobilization of business applications is now taking off; The last year has seen consolidation of large vendors and an increase in niche players; As vendors consolidate, the number of available solutions and devices is escalating; Enterprise mobility is on the IT department agenda; Business process improvements are driving investments in mobility technologies; The key benefit for deploying enterprise mobility solutions is business process improvements; Cost is not the top objective when deploying mobility; Mobility can help reduce enterprises' carbon footprint; Security and integration concerns are the greatest barriers to adoption; Security is still perceived to be an issue despite vendors' claims that it is not a problem; Cost and device lifetime are also inhibiting enterprises; There is not always a business case for mobility solutions; The lack of regulations and proliferation of devices may be confusing for enterprises; Solutions are becoming more vertical specific as the market matures; Enterprise mobility has traditionally been deployed for field force automation; Healthcare, public sector and retail industries are driving mobility investments; Mobility solutions are being deployed by the healthcare industry in order to record accurate information; Enterprises in the retail industry are deploying mobility across all sections of their business; Mobile email is more popular for financial services and sales; Enterprise mobility technologies are being deployed across the globe; Western Europe is leading deployments in enterprise mobility solutions; Asia Pacific is lagging behind the US and Western Europe in terms of enterprise mobility; Countries in the Middle East, South Africa and South America are closely following; Competitors are diverse yet agressive; Since the market is still developing there are many vendors offering different solutions; Channel to market is important for vendors to expand their business; As the market matures, preferred routes to market are changing; Resellers and partners offer advantages for vendors to expand their audience; Channel varies according to the solution and vendor; MNOs are gaining a higher profile in enterprise mobility; MNOs offer another route to market for vendors; Many employees are still buying their mobile handsets from retail outlets and bringing them into the office; Vendors should recognize that many employees purchase handsets from retail outlets; Enterprise mobility revenues will continue to grow; Revenues will grow rapidly over the next six years; As the market matures, enterprise mobility budgets will change; The future for enterprise mobility vendors is positive; It is clear that the market has a long way to go but will continue to grow rapidly over the next five years; Mobility technologies will continue to improve and this will lead to an increase in the use of mobile applications; Costs of data plans will be transformed and overall costs of mobility will become more competitive
ACTIONS: Datamonitor recommends the following action points for enterprise mobility solution vendors
APPENDIX: Definitions; Extended methodology; Further reading; Ask the analyst
List of Tables: Table 1: Which of the following do you currently have or use, and which would you prioritize for investment in the next 6 months? 2 years?; Table 2: What are the key benefits you expect from mobility?; Table 3: What are the issues that are preventing your organization from investing in mobility solutions?; Table 4: Enterprise mobility expenditure in Europe ($millions); Table 5: What proportion of your mobility budget is spent in the following areas?
List of Figures: Figure 1: Cellular technology evolution; Figure 2: The penetration of enterprise mobility solutions is relatively low but set to increase; Figure 3: Improved business processes and better employee working conditions are key benefits of enterprise mobility solutions; Figure 4: Security concerns are stated to be the top inhibitor for enterprises; Figure 5: The leading vendors in enterprise mobility provide a diversity of offerings; Figure 6: The enterprise mobility market will grow in the coming years; Figure 7: Mobile voice and data still comprise a high proportion of the enterprise mobility market

Economic Outlook: Enterprise Mobility (Market Focus)

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