Dream Dinners Case Study: addressing consumer convenience and health demands with the meal preparation store concept
Datamonitor
July 13, 2009 16 Pages - SKU: DFMN2391896
|
|
Introduction
This case study on Dream Dinners forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the meal preparatioon business has grown quickly by addressing health and convenience demands.
Reasons to Purchase- Gain insight into the methods used by important industry players to give them a competitive edge
- Identify specific areas for operational improvements
- Capitalize on the knowledge of experienced companies when entering a new niche or market
|
- DATAMONITOR VIEW
- CATALYST
- SUMMARY
- ANALYSIS
- Meal preparation stores rode high on the convenience trend, but the recession is slowing the sector's progress
- The meal preparation concept capitalizes on a demand for easy and healthy home-style food
- The recession has halted the high growth of the sector, with many meal preparation franchises closing down
- However, the concept could be marketed as an economical and convenient alternative to eating out
- Dream Dinners has grown quickly and has utilized customer bonding strategies to help it weather the downturn
- Dream Dinners was the original meal preparation business and now has franchises across the US
- The company focuses on providing wide-ranging healthy meal options for families
- The company has outlived many rivals by developing a bond with consumers
- The Taste of Dream Dinners option encourages new users to sample its services in a social atmosphere
- The Dream Rewards program offers discounts for repeat visits and high volume purchases
- Dream Dinners is addressing new challenges by expanding its concept to include ready-made meals for collection
- A delivery option could offer consumers more choices
- Company-subsidized sessions offer another new avenue that the company wants to expand on
- Conclusions: offering variety, value and convenience provides a successful formula for running a meal preparation store business
- APPENDIX
- Case study series
- Methodology
- Secondary sources
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Tables
- Table 1: The five largest meal preparation businesses in the US, May 2009
- Table 2: Dream Dinners offers a wide-ranging and changing monthly menu for customers to choose from
- List of Figures
- Figure 1: Cooking at home from scratch is an irregular occurrence for many US consumers
- Figure 2: Over half of US consumers are eating out less often due to the recession
- Figure 3: Dream Dinners is the largest meal preparation store business in the US
- Figure 4: Dream Dinners encourages repeat visits through its rewards program
Share this report
Other tasks Related Markets Ready to Eat Reports Free Alert Me service Receive bi-weekly email alerts on new market research Sign Up Today!
|
