Dog care in Taiwan to 2013

Introduction

This databook provides key data and information on the dog care market in Taiwan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

• Contains information on three categories: dog food, dog toys and dog chews & treats
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the dog care market, including company overview, key facts and business description

Highlights

The market for dog care in Taiwan increased at a compound annual growth rate of 1% between 2003 and 2008.

The dog food category led the dog care market in Taiwan, accounting for a share of 76.7%.

Leading players in Taiwanese dog care market include Mars, Inc., Colgate-Palmolive Company and Uni-President.

Reasons to Purchase

• Develop business strategies by understanding the quantitative trends within the dog care market in Taiwan
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements