Dog care in Italy to 2013

Datamonitor
August 31, 2009
117 Pages - SKU: DFMN2429234
License type:
Introduction

This databook provides key data and information on the dog care market in Italy. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope
  • Contains information on three categories: dog food, dog toys and dog chews & treats
  • Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
  • Category level company and brand share as well as distribution share information for 2007 and 2008
  • Review of the top two companies within the dog care market, including company overview, key facts and business description
Highlights

The market for dog care in Italy increased at a compound annual growth rate of 5.4% between 2003 and 2008.

The dog food category led the dog care market in Italy, accounting for a share of 88.8%.

Leading players in Italian dog care market include Mars, Inc., Nestle S.A. and CRAI group.

Reasons to Purchase
  • Develop business strategies by understanding the quantitative trends within the dog care market in Italy
  • Design effective marketing and sales strategies by identifying key market categories and segments
  • Identify key players within the market to plan lucrative M&A, partnerships and agreements