Dietary Supplement Market Trends & OpportunitiesDatamonitorJune 4, 2009 35 Pages - SKU: DFMN2282688 |
| Countries covered: United States Introduction This presentation, which takes a global perspective but focuses on the US, provides a dietary supplement market overview and then explores consumer attitudes toward dietary supplements. It then profiles the product and market trends including product innovations Scope
Consumers in the US have a more favorable view toward supplements than Europeans or Asians Age is no longer as big a factor for sleep aids as it once was. Prescription sleep aid use among 18-24-year olds has tripled over the last 10 years in the USA Reasons to Purchase
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