Depilatories in Mexico to 2014 (Skincare)

Introduction

This databook provides key data and information on the Depilatories in Mexico (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

• The depilatories category was valued at MXN501.1m ($45m) in 2009, representing a CAGR of 7.9% since 2004.
• By the end of 2014, the depilatories category will be worth MXN658.5m ($59.2m), with an expected CAGR of 5.6% between 2009 and 2014.
• The depilatories market volume totaled 7.5 million units in 2009, representing a CAGR of 3.2% since 2004.
• By the end of 2014, the depilatories market will total 8.9 million units, with an expected CAGR of 3.5% between 2009 and 2014.
• Reckitt Benckiser PLC is the market leader with a 34.6% share of the market.
• Depilatories in Mexico (Skincare)
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements