Crisis? What Crisis? Consumer Attitudes to and Knowledge of Pensions

Datamonitor
December 19, 2003
100 Pages - SKU: DFMN953244
License type:
Countries covered: United Kingdom

Crisis? What Crisis? Consumer Attitudes to and Knowledge of Pensions

 
Introduction
This report assesses mass market attitudes towards pensions and pension provision. It examines consumer receptiveness to saving for retirement and identifies who is underestimating the amount of savings required. Survey data is harnessed and fully analyzed culminating in key recommendations for life and pensions providers on how to get the pension message across.

Scope
1000 mass market consumers were polled by NOP in an exclusive survey for Datamonitor. The results are analyzed by various socio-economic attributes

The survey provides a comprehensive guide to consumers' attitudes towards and knowledge of pensions

Report Highlights
The £27 billion pension gap is one of the most pressing financial problems facing the UK, but the key driver is not a lack of awareness about the need to save - just 8% of our survey believe pension saving is not worthwhile.

Reasons to Purchase
Build understanding of why pension messages are failing to hit their target market

For providers seeking competitive advantage in key market segments, the granular understanding of target customers this study provides is invaluable

Scope
Individuals are asked how much they need to save to fund retirement to assess which groups are likely to be making insufficient provision

key policy options are tested to see what, if anything, can be done to change consumers' perceptions and prevent a worsening of the pension crisis

Report Highlights
A poor understanding of the actual level of savings required to fund a decent retirement income is evident, with just 30% of those surveyed recognizing the need to save more than the recommended 10% of salary.

On this basis, it is likely many of the 59% who believe they can have the same standard of living as they do today will be disappointed.

Reasons to Purchase
The insights from this report are a key weapon in the industry armory to lobby the government for action on improving pension education



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