What Consumers Want: Current Accounts and Savings in Japan 2010

This slide deck provides direct answers to the important questions regarding consumers’ behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.

The brief highlights the key findings of Datamonitor's FS Consumer Insight survey for the current account and savings markets in Japan

Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.

The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.

48.7% of consumers in Japan use a domestic national bank as a current account provider. This compares with 68.3% of consumers globally.

Although the branch channel in Japan remains important, the online channel is very influential in Japan, being the dominant channel for many core banking activities

Fixed term accounts are much more popular in Japan than elsewhere. Of those consumers with a saving account, 63.5% have a fixed term account.

This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.

Uncover white space opportunities across geographies, product sectors, channels and technologies.

Better understand the "size of the prize" dictated by consumer choice and verify or challenge internal assumptions via an independent source.

Please note: this is delivered as a PowerPoint presentation.