Consumer Trends in India: Opportunities in Health and Wellness Food & Beverages

Introduction

This report is based on trends observed in terms of changing Indian lifestyles, increasing health and wellness awareness and consumers' food and beverage product choices. This report is aimed at enabling the NPD and marketing team in FMCG companies to identify potentials in terms of product formulation and packaging, and emerging consumer segments.

Scope

• Identifies current and emerging health and wellness concerns amongst Indians
• Explores drivers and inhibitors behind consumers' product choices of food and beverages with health and wellness claims
• Focus areas for FMCG companies in terms of product formulation and packaging to explore opportunities across various categories
• Geographic scope is India

Highlights

The key emerging health concerns amongst Indians include diseases of the heart and digestive system, obesity, bone and joint pain, depression and anxiety, lack of energy and stamina and sleeplessness. While some of these are being aggressively addressed by manufacturers, there are some others which still offer a scope for product development.

The growing awareness amongst Indian consumers regarding several ingredients and their associated health benefits is making them more inclined to use nutritional information very often to make product choices. Hence there is a demand for food and beverages with health claims, and Indians are making a conscious attempt to include them in their diet.

Health food and drinks should be made available in convenient package formats to appeal to the changing consumption patterns. In a crowded market place with several products having health claims, sustained purchase and consumption is driven by product packaging, size, format aimed at providing convenience of usage to the consumers.

Reasons to Purchase

• Information on current consumer and product trends in the health and wellness food and beverages market
• Insights into Indian consumer attitudes towards purchase and consumption of such health and wellness food and beverages
• Identifies opportunities in terms of product formulation, packaging and positioning for food and beverages companies in India