Top 10 Companies in the US Media Industry: IT Spending Predictor 2009
Datamonitor
August 25, 2009 89 Pages - SKU: DFMN2429519
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Countries covered: United States
Introduction
This databook provides insight into the top 10 companies in the US media industry in terms of their estimated IT spend.
Scope- Datamonitor’s view of the top 10 companies in this sector and geography in terms of IT spending
- A breakdown of the estimated IT budget by technology for each of the top 10 companies
- A breakdown of the estimated IT budget by channel for each of the top 10 companies
Highlights
The top 10 companies in the US media industry in terms of estimated IT spending spent the largest portion of their IT budgets on hardware, a segment that accounted for about 32% of the IT budgets among these firms. This was followed by spending on software and services.
Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors, local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 43% of the total estimated IT spending by these companies.
Reasons to Purchase- Understand the IT budget breakdown in various organization types and identify notable areas of allocation
- Build lists of organizations with top IT expenditure in your target markets
- Leverage IT spending pattern information to tailor account targeting based on company demographics
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- OVERVIEW
- Catalyst
- Summary
- INTRODUCTION
- Reasons to Purchase
- Definitions
- US MEDIA INDUSTRY: ESTIMATED SPENDING ON IT
- Overview
- Estimated spending by technology segment
- Estimated IT spending by channel
- TIME WARNER INC
- Budget overview
- Time Warner Inc, estimated spending on IT
- Time Warner Inc, estimated IT spending by channel
- WALT DISNEY CO
- Budget overview
- Walt Disney Co, estimated spending on IT
- Walt Disney Co, estimated IT spending by channel
- NEWS CORP INC
- Budget overview
- News Corp Inc, estimated spending on IT
- News Corp Inc, estimated IT spending by channel
- COMCAST CORP
- Budget overview
- Comcast Corp, estimated spending on IT
- Comcast Corp, estimated IT spending by channel
- ABC INC
- Budget overview
- ABC Inc, estimated spending on IT
- ABC Inc, estimated IT spending by channel
- CBS CORP
- Budget overview
- CBS Corp, estimated spending on IT
- CBS Corp, estimated IT spending by channel
- SONY BROADBAND ENTERTAINMENT INC
- Budget overview
- Sony Broadband Entertainment Inc, estimated spending on IT
- Sony Broadband Entertainment Inc, estimated IT spending by channel
- VIACOM INC
- Budget overview
- Viacom Inc, estimated spending on IT
- Viacom Inc, estimated IT spending by channel
- GOOGLE INC
- Budget overview
- Google Inc, estimated spending on IT
- Google Inc, estimated IT spending by channel
- ECHOSTAR COMMUNICATIONS CORP
- Budget overview
- Echostar Communications Corp, estimated spending on IT
- Echostar Communications Corp, estimated IT spending by channel
- APPENDIX
- Methodology
- Further reading
- How to contact experts in your industry
- Disclaimer
- LIST OF FIGURES
- Figure 1: Media industry, US, spending on IT ($m), 2008 and 2009
- Figure 2: Media industry, US, estimated spending by IT segment ($m), 2008
- Figure 3: Media industry, US, estimated spending on IT by channel ($m), 2008
- Figure 4: Time Warner Inc, estimated spending by IT segment, 2008
- Figure 5: Time Warner Inc, estimated spending by IT sub-segment ($m), 2008
- Figure 6: Time Warner Inc, estimated spending on IT by channel, 2008
- Figure 7: Walt Disney Co, estimated spending by IT segment, 2008
- Figure 8: Walt Disney Co, estimated spending by IT sub-segment ($m), 2008
- Figure 9: Walt Disney Co, estimated spending on IT by channel, 2008
- Figure 10: News Corp Inc, estimated spending by IT segment, 2008
- Figure 11: News Corp Inc, estimated spending by IT sub-segment ($m), 2008
- Figure 12: News Corp Inc, estimated spending on IT by channel, 2008
- Figure 13: Comcast Corp, estimated spending by IT segment, 2008
- Figure 14: Comcast Corp, estimated spending by IT sub-segment ($m), 2008
- Figure 15: Comcast Corp, estimated spending on IT by channel, 2008
- Figure 16: ABC Inc, estimated spending by IT segment, 2008
- Figure 17: ABC Inc, estimated spending by IT sub-segment ($m), 2008
- Figure 18: ABC Inc, estimated spending on IT by channel, 2008
- Figure 19: CBS Corp, estimated spending by IT segment, 2008
- Figure 20: CBS Corp, estimated spending by IT sub-segment ($m), 2008
- Figure 21: CBS Corp, estimated spending on IT by channel, 2008
- Figure 22: Sony Broadband Entertainment Inc, estimated spending by IT segment, 2008
- Figure 23: Sony Broadband Entertainment Inc, estimated spending by IT sub-segment ($m), 2008
- Figure 24: Sony Broadband Entertainment Inc, estimated spending on IT by channel, 2008
- Figure 25: Viacom Inc, estimated spending by IT segment, 2008
- Figure 26: Viacom Inc, estimated spending by IT sub-segment ($m), 2008
- Figure 27: Viacom Inc, estimated spending on IT by channel, 2008
- Figure 28: Google Inc, estimated spending by IT segment, 2008
- Figure 29: Google Inc, estimated spending by IT sub-segment ($m), 2008
- Figure 30: Google Inc, estimated spending on IT by channel, 2008
- Figure 31: Echostar Communications Corp, estimated spending by IT segment, 2008
- Figure 32: Echostar Communications Corp, estimated spending by IT sub-segment ($m), 2008
- Figure 33: Echostar Communications Corp, estimated spending on IT by channel, 2008
- Figure 34: Research methodology
- LIST OF TABLES
- Table 1: IT segments and sub segments
- Table 2: Channel definitions
- Table 3: Media industry, US, estimated spending on IT ($m), 2008 and 2009
- Table 4: Media industry, US, estimated spending by technology segment ($m), 2008
- Table 5: Media industry, US, estimated spending on IT by channel ($m), 2008
- Table 6: Time Warner Inc, IT budget estimates (%), 2008-09
- Table 7: Time Warner Inc, IT budget by estimated entity (as % of overall IT budget), 2008
- Table 8: Time Warner Inc, estimated spending by IT segment, 2008
- Table 9: Time Warner Inc, estimated spending by IT sub-segment, 2008
- Table 10: Time Warner Inc, estimated spending on IT by channel, 2008
- Table 11: Walt Disney Co, IT budget estimates (%), 2008-09
- Table 12: Walt Disney Co, estimated IT budget by entity (as % of overall IT budget), 2008
- Table 13: Walt Disney Co, estimated spending by IT segment, 2008
- Table 14: Walt Disney Co, estimated spending by IT sub-segment, 2008
- Table 15: Walt Disney Co, estimated spending on IT by channel, 2008
- Table 16: News Corp Inc, IT budget estimates (%), 2008-09
- Table 17: News Corp Inc, estimated IT budget by entity (as % of overall IT budget), 2008
- Table 18: News Corp Inc, estimated spending by IT segment, 2008
- Table 19: News Corp Inc, estimated spending by IT sub-segment, 2008
- Table 20: News Corp Inc, estimated spending on IT by channel, 2008
- Table 21: Comcast Corp, IT budget estimates (%), 2008-09
- Table 22: Comcast Corp, estimated IT budget by entity (as % of overall IT budget), 2008
- Table 23: Comcast Corp, estimated spending by IT segment, 2008
- Table 24: Comcast Corp, estimated spending by IT sub-segment, 2008
- Table 25: Comcast Corp, estimated spending on IT by channel, 2008
- Table 26: ABC Inc, IT budget estimates (%), 2008-09
- Table 27: ABC Inc, estimated IT budget by entity (as % of overall IT budget), 2008
- Table 28: ABC Inc, estimated spending by IT segment, 2008
- Table 29: ABC Inc, estimated spending by IT sub-segment, 2008
- Table 30: ABC Inc, estimated spending on IT by channel, 2008
- Table 31: CBS Corp, IT budget estimates (%), 2008-09
- Table 32: CBS Corp, estimated IT budget by entity (as % of overall IT budget), 2008
- Table 33: CBS Corp, estimated spending by IT segment, 2008
- Table 34: CBS Corp, estimated spending by IT sub-segment, 2008
- Table 35: CBS Corp, estimated spending on IT by channel, 2008
- Table 36: Sony Broadband Entertainment Inc, IT budget estimates(%), 2008-09
- Table 37: Sony Broadband Entertainment Inc, estimated IT budget by entity (as % of overall IT budget), 2008
- Table 38: Sony Broadband Entertainment Inc, estimated spending by IT segment, 2008
- Table 39: Sony Broadband Entertainment Inc, estimated spending by IT sub-segment, 2008
- Table 40: Sony Broadband Entertainment Inc, estimated spending on IT by channel, 2008
- Table 41: Viacom Inc, IT budget estimates (%), 2008-09
- Table 42: Viacom Inc, estimated IT budget by entity (as % of overall IT budget), 2008
- Table 43: Viacom Inc, estimated spending by IT segment, 2008
- Table 44: Viacom Inc, estimated spending by IT sub-segment, 2008
- Table 45: Viacom Inc, estimated spending on IT by channel, 2008
- Table 46: Google Inc, IT budget estimates (%), 2008-09
- Table 47: Google Inc, estimated IT budget by entity (as % of overall IT budget), 2008
- Table 48: Google Inc, estimated spending by IT segment, 2008
- Table 49: Google Inc, estimated spending by IT sub-segment, 2008
- Table 50: Google Inc, estimated spending on IT by channel, 2008
- Table 51: Echostar Communications Corp, IT budget estimates (%), 2008-09
- Table 52: Echostar Communications Corp, estimated IT budget by entity (as % of overall IT budget), 2008
- Table 53: Echostar Communications Corp, estimated spending by IT segment, 2008
- Table 54: Echostar Communications Corp, estimated spending by IT sub-segment, 2008
- Table 55: Echostar Communications Corp, estimated spending on IT by channel, 2008
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