Home > Back to Publisher > Report Information

Clif Bar case study: developing ethical snacks for different consumer needs

Datamonitor
April 2, 2008
10 Pages - SKU: DFMN1743894

Abstract Table of Contents Search inside this report Related Reports

INTRODUCTION

This report on Clif Bar forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the company has successfully combined its development of nutritional products with a green business strategy.

Scope

Highlights

Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market.

Additional Information

Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations. Find out why the company has become one of the best in its field or how it deals with different problems. They provide a useful benchmarking tool and offer a useful blueprint for potential improvements.

DATAMONITOR VIEW: CATALYST; SUMMARY; ANALYSIS; Clif Bar has diversified from its original athlete focus to provide everyday healthy consumer snacks; Growing consumer interest in healthy eating has enabled Clif Bar to become a leading health foods company; Clif Bar initial focus was to develop nutritionally balanced snack bars for athletes; The company sponsors a high number of sporting events to emphasize its bar's suitability for active lives; The company's portfolio has grown to attract mainstream consumers; The company's Luna Bar is focused on women's health; Luna Bar was the first energy bar on the market to focus specifically on women's nutritional needs; Luna Sunrise capitalizes on the female propensity to skip breakfast; The Luna range has expanded into healthy beverages to enhance opportunities in nutritional products; The line is promoted through various women-focused events; The company expands its offering to include a kids' healthy snack line; Clif Kid line contains nutrition specific for children's needs; New drink and fruit options are added to the kids line; The line is marketed with a campaign focused on improving school lunches, promoting its nutritional benefits; The company combines its health focus with a green business strategy; Clif Bar's ethical practices include using biodiesel for transport and renewable energy at its factories; Workers are encouraged to lead ethical lives through various incentives
APPENDIX: Case study series; Methodology; Secondary sources; Further reading; Ask the analyst; Datamonitor consulting; Disclaimer
List of Tables: Table 1: Clif Bar lists several nutritional benefits for its Luna Sunrise range; Table 2: The Clif Bar's Health Lunch Makeover initiative contains advice for making kids' lunches healthier, using the LUNCH acronym to show how to create healthier back-to-school meals and snacks
List of Figures: Figure 1: Clif Bar launches a high number of new products annually to help retain consumer demand; Figure 2: The Luna range has achieved success by focusing on the nutritional needs of women

Clif Bar case study: developing ethical snacks for different consumer needs

Share this report

Other tasks

Research Assistance

Related Markets

Consumer Behavior Reports

Free Alert Me service