Cillit Bang Case Study: harnessing the power of a simplified, clear advertising approach

Datamonitor
February 2, 2010
9 Pages - SKU: DFMN2593968
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Introduction

This case study on Cillit Bang forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the household cleaning brand has created a unique personality in the sector through its counter-trend use of low production value ads with an assuredly retro theme and the catchphrase Bang, and the dirt is gone.

Reasons to Purchase
  • Gain insight into the methods used by important industry players to give them a competitive edge
  • Identify specific areas for operational improvements
  • Capitalize on the knowledge of experienced companies when entering a new niche or market


 

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