Cereal Bars Market in Nigeria to 2014 (Confectionery)


April 29, 2011
33 Pages - SKU: DFMN6376384
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Table of Contents Search inside this report Related Reports Detailed Contents
Countries covered: Nigeria

This report is one of many cereal bars market Databooks published by Datamonitor and covers three types of cereal bars:
  • Sports and Energy bars, which includes cereal bars nutrionally fortified to give an energy boost. Example Lucozade Sport Energy Bar.
  • Cereal bars Granola/muesli bars, which includes cereal bars made of cereal gains primarily oats but also wheat or corn packed together with fruits or nuts. Example Jordan's Special Fruit Muesli Bar , Kellogg's Elevenses etc.
  • Cereal bars Other bars, which includes confectionery/breakfast-replacement bars made from a mixture of cereals and fruits bound.

Introduction

Cereal Bars Market in Nigeria to 2014 (Confectionery) is a comprehensive resource for cereal bars market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Nigerian cereal bars market.

Features and Benefits
  • Identify key market segments by analyzing market size data for the cereal bars market
  • Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
  • Identify key companies in the cereal bars market in Nigeria and design M&A strategies by analyzing market share data
  • Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014


    • Highlights

  • The cereal bars market in Nigeria increased at a compound annual growth rate of 9.8% between 2004 and 2009.
  • The sports and energy bars segment led the cereal bars market in Nigeria in 2009, with a share of 44%.
  • The leading player in cereal bars market in Nigeria is Kellogg Company.
Key questions answered
  • Which will be the fastest growing segment within the cereal bars market in Nigeria?
  • How will the forecast growth differ from the historic growth exhibited by the cereal bars market in Nigeria?
  • Which company accounted for the largest share of the Nigerian cereal bars market in 2009?
  • How will consumption and expenditure patterns change from 2004 to 2014?



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