Cat care in Germany to 2013

Datamonitor
November 17, 2009
SKU: DFMN2506993
License type:
Countries covered: Germany

Introduction

This databook provides key data and information on the cat care market in Germany. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope
  • Contains information on four categories: cat food, cat litter, cat treats & milk and cat toys
  • Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
  • Category level company and brand share as well as distribution share information for 2007 and 2008
  • Review of the top two companies within the cat care market, including company overview, key facts and business description
Highlights

The market for cat care in Germany increased at a compound annual growth rate of 2% between 2003 and 2008.

The cat food category led the cat care market in Germany, accounting for a share of 74.3%.

The leading players in German cat care market include Mars, Inc., Nestle S.A. and Procter & Gamble Company, The.Reasons to Purchase
  • Develop business strategies by understanding the quantitative trends within the cat care market in Germany
  • Design effective marketing and sales strategies by identifying key market categories and segments
  • Identify key players within the market to plan lucrative M&A, partnerships and agreements


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